Search results for "AI"
Lessons from the Community Revolts at Reddit, Gawker
A volcano erupted earlier this month after Reddit, the 10-year-old “front page of the Internet,” abruptly fired its popular director of communications Victoria Taylor. Gawker found itself in a somewhat similar reader revolt when one of its stories outed the CFO of Conde Nast triggering a collective gasp and outrage. The situations show what happens when a website that is both a community and a growing business try to negotiate the principles of both within one entity.
Consumers Will Pay a Premium for Innovation
Innovation compels consumers to make purchases. In fact, 8 in 10 of consumers (84%) reported that it is somewhat or very important that they buy from innovative companies’ reports Lab42’s Innovation Study. Further, just more than half of respondents (51%) reported that they bought a product without fully understanding how it works or what it did because they felt or heard it was “cool.”
U.S. Programmatic Display Ad Revenues Totaled $10.1 Billion in 2014
Programmatic buying and selling of online display-related advertising generated $10.1 billion in 2014, comprising 20% of last year’s overall internet advertising revenues ($49.5 billion) according to the first-ever IAB Programmatic Revenue Report, prepared by PwC US. This figure represents approximately 52% of display-related advertising in 2014 ($19.6 billion), while non-programmatic display-related revenues accounted for the remaining 48% at $9.4 billion.
Challenging Problems and Creative Solutions Emerge at Collab/Space New York
Media Shift’s Collab/Space is a different kind of conference. While a couple of keynote speakers punctuated the day, this event is all about solving problems—and a little bit of improv. The July 15, 2015 Collab/Space New York event—sponsored by the Reynolds Journalism Institute—took place at the Ford Foundation in Manhattan, and focused on “Intrapreneurial Innovation.” People working to get new projects off the ground or effect change at organizations as diverse as Mother Jones, UNHCR, and BBC.com International came out to talk about their projects and get feedback from the industry veterans in the audience. It was clear by the end of the day that media companies of all shapes and sizes are struggling with many of the same problems. In other words, “You’re not alone.”
Interview with Robbie Kellman Baxter—author of The Membership Economy
A decade ago, DCN’s Editorial Director, Michelle Manafy, wrote an article about American Express’s campaigns around membership and how they used the concept of “membership” to create a clear value proposition. Having coined the business term “Membership Economy,” Robbie Kellman Baxter found a kindred spirit in Michelle. And, during a recent conversation, the two covered a broad range of topics, some of which we hope will be useful to the members of our community. Here are a few highlights from that discussion…
FCC Wading Into Privacy Matters
In response to growing consumer concerns, the Federal Communications Commission (FCC) is beginning to dig deeper into consumer privacy issues. And, as with their first foray into these matters, it appears the FCC will take a measured and thoughtful approach.
DCN’s Recommended Reading: Week of July 16, 2015
Our picks of the must-read stories from around the web: MondayNote: News Sites Are Fatter and Slower Than Ever (6 minute read) USA Today: Wolff: In digital media’s youth crusade, career…
TV is Now the 2nd Screen for Kids
In our latest study on kids’ preferences in viewing TV content across devices and platforms, we find that in a majority of family households with tablets and smartphones, TV is no longer the first choice for entertainment, with 57% of parents saying their child prefers a device other than the TV to watch video content. Mobile devices offer versatility, simple user interface and a ‘personal’ viewing experience.
Writing to the Data? The Complex Relationship Between Stories and Reactions
The Washington Post and New York Times, two of the most respected brands in journalism, recently announced they will share some data with their journalists. The mere fact that this announcement made news alludes to how fledgling this practice is in newsrooms around the world. Despite the growing use of data to inform ever-more business decisions, there has been hesitation to leverage data on the editorial front for a number of reasons.
Passion Play: Lifetime Launches Movie Classics Subscription Service
Boasting classics like Sexting in Suburbia, Flowers in the Attic, and Mother May I Sleep With Danger, it is an understatement to say that Lifetime has a passionate fan base….
The Age of (Atypical) Advertising Alliances
Coopetition. It’s a term long familiar in Silicon Valley, but only now making the rounds in the advertising world. It means that companies known for battling it out in the marketplace sometimes have to work together for the greater good for both companies. The result? Unusual advertising alliances are shaking up the $531 billion global advertising business.
Magazine Apps Keep Publishers Profitable and Users Engaged
A new study released by Maz Publishing showcases strong profitability and user engagement in digital publishing. The findings presented by Maz, a digital publishing platform, is based on 139 million pages views from 1,030 magazine apps, like Conde Nast, Forbes, and USA. Maz’s analytic component is built into every app to track downloads, usage, user behavior, etc.