The DCN provides publishers with a variety of benefits including access to strategic market insight, private forums for information exchange tailored to all levels of your organization as well as public networking and intelligence events. Members will receive the following benefits and services:
Each year, the DCN undertakes major research initiatives in support of the online publishing industry. Most recently the DCN conducted research into:
- Media consumption patterns of U. S. consumers
- Tablet and smartphone content and advertising trends
- Advertiser Perceptions of brand focused advertising online
For a complete listing of DCN research, visit the DCN Research area of this Web site. Though top-line findings of most DCN research are made public, DCN members receive the complete research results, as well as company-specific results for custom projects.
Proactive Public Relations
The DCN provides ongoing media relations and outreach to key constituent groups and uses statements and advisories to comment on and support member initiatives that it believes are a positive development for the industry.
Benchmarking and Best Practices
The DCN conducts an annual operational and financial benchmarking study among its members. This study provides a basis from which member companies can make strategic business decisions. In addition, the DCN periodically documents prevailing practices among member companies covering areas such as pay practices, registration, privacy policies, and video on the Web, enabling DCN members to see how their practices compare to others in their industry.
The DCN conducts a series of public and private events in support of its members' businesses. The DCN hosts Member Days targeting specific committees (Video, Mobile, Tech, etc.), research focused Insight Events and an annual summit for its members' senior executives. The DCN also hosts a series of monthly committee and task force meetings on key topics of importance to the membership from research and video to legal and mobile. These forums are designed to share new research findings or discuss best practices. To view a calendar of public DCN events, please click here.
The DCN Intelligence Report, a bi-weekly e-mail newsletter, covers the latest news and research for the online publishing industry. To sign up for the DCN Intelligence Report, use the module in the left sidebar.
Coordinated Legal/Legislative Strategies
The DCN acts as a center of gravity for its member organizations with respect to legal and legislative matters that affect online publishing, such as copyright issues, online privacy, spyware and CAN-SPAM. The DCN provides a forum for legal counsel and develops positions in conjunction with other industry trade groups with whom we share common cause to achieve the maximum impact before Congress and the Courts. To view the DCN's current Legislative Positions, please click here.
DCN Member Discounts
The DCN partners with organizations to offer its members discounts on events and business services. Be sure to indicate that you are an DCN member when looking into the discounts.
The DCN offers a like-minded community with common values, enabling senior executives and their staff in the online media industry to share thoughts, insights and ideas.