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Membership / Why join DCN?

Membership Overview

DCN membership is open to any organization that demonstrates a commitment to publishing high-quality online content and meets our membership criteria. Organizations that support the online publishing industry but are not, themselves, publishers, are eligible to become a Supporter.

Become a Member

Members must demonstrate a commitment to publishing high-quality online content and meet our membership criteria.

Become a Supporter

Supporters must provide services to the online publishing industry and endorse the publishing principles espoused by the DCN.

Supporter Benefits

DCN Supporter status is available to vendors that support the online publishing industry but are not, themselves, principally in the business of publishing their own editorial content.

The DCN provides Supporters a variety of benefits including access to market research, industry networking events and advertising opportunities. Supporters receive the following benefits and services:

  • Affiliation with the DCN
  • Opportunity to make two special offers a year to DCN members
  • Two ads quarterly in the DCN Intelligence Report (eight total ads each year)
  • A first look at key learnings from DCN-sponsored research
  • Invitations to attend select DCN briefings and forums
  • Sponsorship opportunities at select DCN events
  • Featured listing on the DCN Web site as a supporter member

Supporter Criteria

DCN Supporter status is available to vendors that support the online publishing industry but are not, themselves, principally in the business of publishing their own editorial content.

  1. DCN Supporters must endorse the publishing principles espoused by the DCN:

    Publishing Principles - Members of DCN ascribe to the highest standards in Online publishing with respect to editorial quality and integrity, credibility and accountability. Members of DCN support publishing principles that reflect the traditional values separating editorial and commercial messages, including:

    • Never using advertising content as editorial.
    • Never creating editorial content for an advertiser without clearly labeling such content as advertising.
    • Clearly labeling any advertising, advertorial or promotional content as such.
    • Clearly labeling the source of content.
  2. The applicant must provide products or services that support the businesses of DCN members and must not engage in practices that are detrimental to the Members’ abilities to commercially market their content. DCN Members must use, or contemplate using, the types of products or services offered by the applicant as part of their normal business operations.
  3. The applicant must submit the names of three (3) current DCN members with which it is acquainted and for whom it provides, or contemplates providing, its services.
  4. The DCN requires that all applicants be nominated and approved by either a majority of current DCN members or the DCN Board Membership Committee following submission of their application. The DCN reserves the right to accept or reject any application in its discretion.
  5. The applying organization must not use marketing or promotional techniques the DCN deems confusing or misleading to consumers.

Supporter Dues

Supporter dues are $5,250 per year.

Supporter Application

If your organization meets the above criteria and you are interested in becoming a Supporter of the DCN, please fill out our online application.

Be a part of the publishing of high-quality content today!

Only individuals with approved DCN Publisher or Supporter organizations may register for the DCN Member Center.

Step 1: Application Information

Step 2: Company Information

(If different from the information provided in step 1)
Please check the following before submitting
  1. All of the information I have provided is accurate to the best of my knowledge.
  2. I have read the membership criteria and determined that my company meets all of the defined criteria.
  3. I am aware of the annual dues which are a condition of membership in the DCN

Members Benefits

The DCN provides publishers with a variety of benefits including access to strategic market insight, private forums for information exchange tailored to all levels of your organization as well as public networking and intelligence events. Members will receive the following benefits and services:

Proprietary Research

Each year, the DCN undertakes major research initiatives in support of the online publishing industry. Most recently the DCN conducted research into:

  • Media consumption patterns of U. S. consumers
  • Tablet and smartphone content and advertising trends
  • Advertiser Perceptions of brand focused advertising online

For a complete listing of DCN research, visit the DCN Research area of this Web site. Though top-line findings of most DCN research are made public, DCN members receive the complete research results, as well as company-specific results for custom projects.

Proactive Public Relations

The DCN provides ongoing media relations and outreach to key constituent groups and uses statements and advisories to comment on and support member initiatives that it believes are a positive development for the industry.

Benchmarking and Best Practices

The DCN conducts an annual operational and financial benchmarking study among its members. This study provides a basis from which member companies can make strategic business decisions. In addition, the DCN periodically documents prevailing practices among member companies covering areas such as pay practices, registration, privacy policies, and video on the Web, enabling DCN members to see how their practices compare to others in their industry.

Events

The DCN conducts a series of public and private events in support of its members' businesses. The DCN hosts Member Days targeting specific committees (Video, Mobile, Tech, etc.), research focused Insight Events and an annual summit for its members' senior executives. The DCN also hosts a series of monthly committee and task force meetings on key topics of importance to the membership from research and video to legal and mobile. These forums are designed to share new research findings or discuss best practices. To view a calendar of public DCN events, please click here.

Industry Intelligence

The DCN Intelligence Report, a bi-weekly e-mail newsletter, covers the latest news and research for the online publishing industry. To sign up for the DCN Intelligence Report, use the module in the left sidebar.

Coordinated Legal/Legislative Strategies

The DCN acts as a center of gravity for its member organizations with respect to legal and legislative matters that affect online publishing, such as copyright issues, online privacy, spyware and CAN-SPAM. The DCN provides a forum for legal counsel and develops positions in conjunction with other industry trade groups with whom we share common cause to achieve the maximum impact before Congress and the Courts. To view the DCN's current Legislative Positions, please click here.

DCN Member Discounts

The DCN partners with organizations to offer its members discounts on events and business services. Be sure to indicate that you are an DCN member when looking into the discounts.

Like-minded Community

The DCN offers a like-minded community with common values, enabling senior executives and their staff in the online media industry to share thoughts, insights and ideas.

Member Criteria

Membership criteria are as follows:

  1. Applicants must create and distribute online content and commercially market such content through advertising, subscription sales, or sponsorship sales. Applicants may be public companies, private companies, not-for-profit companies, or divisions within companies.
  2. The applicant's principal business must be the creation of original content by a dedicated professional editorial and content production staff for the purpose of online publishing. The size and composition of the staff may vary, but generally editorial and content production personnel will represent a significant portion of the total organization.
  3. The applicant's online content must not be inappropriate, obscene or otherwise unlawful.
  4. The applicant must dedicate a portion of its staff to revenue generating activities whether they are ad sales, subscription sales, or sponsorship sales.
  5. Members must have demonstrated a commitment to the highest standards of online publishing for at least one year.
  6. Once admitted, members must demonstrate an on-going, scrupulous commitment to best practices for Online Publishing with respect to editorial quality and integrity, credibility and accountability.
  7. Applicants must agree that, upon acceptance, they will appoint the senior digital executive within their organization to serve as their DCN representative.
  8. The applicant must not market itself using techniques that DCN deems confusing or misleading to consumers.

Membership Dues

Membership criteria are as follows:

  • $70,000 annually for member organizations with annual revenues greater than $50m
  • $30,000 annually for member organizations with annual revenues less than $50m
  • $15,000 annually for member organizations with annual revenues less than $25m

In addition, divisions of large companies in which there is already at least one full member can join the DCN as an affiliated member for $30,000 per year.

DCN dues are based on total company revenues and not solely on revenues attributable to online activities.

Dues for companies which are owned or controlled by larger entities are based on the total revenues of the owner or controlling company.

Membership Application

If your organization meets the above criteria and you are interested in joining the DCN, please fill out our online application.

Be a part of the publishing of high-quality content today!

Only individuals with approved DCN Publisher or Supporter organizations may register for the DCN Member Center.

Step 1: Application Information

Step 2: Company Information

Step 3: DCN Representatives

(If different from the information provided in step 1)
Please check the following before submitting
  1. All of the information I have provided is accurate to the best of my knowledge.
  2. I have read the membership criteria and determined that my company meets all of the defined criteria.
  3. I am aware of the annual dues which are a condition of membership in the DCN