Bloomberg Media launched a digital subscriptions business with a paywall in May 2018. To drive subscriptions and maximize revenue, the Data Science and Engineering team applied machine learning techniques to model user behavior and build a subscription propensity model and a real-time paywall. In this talk, we will present details about the challenges we faced and approaches we considered to implement the subscription propensity model. We will also talk about how we combined this model with user’s engagement, lifetime value (LTV), and user’s content interests to build a real-time paywall. Finally, we will share some results that demonstrate the success of these approaches in increasing Bloomberg Media’s revenue.

Tech and Product Innovation Series is a DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members will have time during the event to share their insights and expertise and to help each other with practical, in-depth information for their businesses.

A DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members will have time during the event to share their insights and expertise and to help each other with practical, in-depth information for their businesses.  This session is sponsored by DanAds.

A DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members will have time during the event to share their insights and expertise and to help each other with practical, in-depth information for their businesses.

A DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members will have time during the event to share their insights and expertise and to help each other with practical, in-depth information for their businesses.  This session is sponsored by Algolia.

A DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members will have time during the event to share their insights and expertise and to help each other with practical, in-depth information for their businesses.

Designed to dig deeply into a few tactical areas important to publishers exploring audio for their businesses – from podcasting to digital audio to voice-activated technology. The agenda will feature DCN member speakers who will share their insight and expertise and facilitate room-wide discussions to help our members exchange practical, in-depth information valuable to understanding where audio makes sense for their businesses.

What the pandemic has taught us about podcasting and voice

In this session, Rachel Reed will dive into how audience behavior, listenership and engagement has shifted over the course of the pandemic, and how Meredith brands including Allrecipes, Travel + Leisure, PEOPLE, Southern Living, Entertainment Weekly and more adjusted in real time to meet consumer demand. We’ll also tackle questions including how to grow listenership, convert audiences to audio, and increase engagement on new platforms

Inside The Washington Post’s audio articles strategy

Delve into The Washington Post’s investment in audio articles and hear how they are using automation to unlock written journalism for users’ ears.

A DCN members-only Zoom video event designed to dig deeply into how DCN’s premium publisher members are managing their affiliate revenue businesses, with particular focus on the impact of COVID-19.

Legal and Legislative Committee Calls are webinars summarizing and commenting on important policy, law, and legislative news surrounding digital content.  Only Digital Content Next Publisher members may attend.  Contact DCN at members@digitalcontentnext.org for a registration URL.

Meeting Agenda

• Discussion re Section 230 Reform Legislation and Potential DCN Position
• Discussion re Australia News Media Bargaining Code

Legal and Legislative Committee Calls are webinars summarizing and commenting on important policy, law, and legislative news surrounding digital content.  Only Digital Content Next Publisher members may attend.  Contact DCN at members@digitalcontentnext.org for a registration URL.

Meeting Agenda

• Update re Copyright Directive Negotiations with Google in France
• Update re Digital Ads Tax in Maryland and other states
  

* Analysis of Legal Challenges Presented by Michael Kimberly, Partner at McDermott Will and Emery

The DCN Next: Summit brings together executives from Digital Content Next’s member companies – and select invited guests – to learn from insight-packed speakers.  We’ll meet virtually this year, but our program will, as always, be designed to inspire creativity and innovation.

Legal and Legislative Committee Calls are webinars summarizing and commenting on important policy, law, and legislative news surrounding digital content.  Only Digital Content Next Publisher members may attend.  Contact DCN at members@digitalcontentnext.org for a registration URL.

Meeting Agenda

• Analysis and Discussion of Recent Cases Re Publishers Embedding Social Media Posts
• Snapshot Review of Lawsuits Pending v Google and Facebook