Digital Content Next is the only trade association that exclusively serves the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers.
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Kids digital video is a perilous place and regulation may not be keeping pace
July 11, 2019 | By Bryson Masse—Independent Journalist
Access and third parties remain concerns as local news goes OTT
June 27, 2019 | By Bryson Masse—Independent Journalist
As podcast advertising grows, big advertisers await better metrics
June 20, 2019 | By Maureen Morrison, Marketing Consultant
Our Members
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Innovation
First impressions count. Here’s how to create a truly satisfying user experience
July 16, 2019 | By Jon Shalowitz, CEO—LiftIgniter -
Why brand lift is the advertising industry’s most misunderstood and underutilized metric – and why it should reign supreme
July 15, 2019 | By Jamie Auslander, SVP Research & Analytics—true[X] -
Research
Young people rely on the news. Unfortunately, they don’t always find it reliable.
July 12, 2019 | By Michelle Manafy, Editorial Director – DCN
Upcoming Events
Supporter Spotlight
How publishers can unlock outcome-oriented advertising models
For anyone working in ad tech for more than a few years, the publisher monetization challenge comes as no (major) surprise. Ever since the ecosystem divided itself into demand-side and supply-side with the “impression” as the primary currency traded over automated exchanges, it was only a matter of time until the side “closer to the money” would overshadow the other.
June 10, 2019 | By Federico Benincasa, SVP Product for Publisher Solutions—Teads