Digital Content Next is the only trade association that exclusively serves the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers.
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Thinking inside the box: A look at news, niche, and inspired subscription strategies
June 13, 2019 | By Chris M. Sutcliffe—Independent Media Reporter
Behavioral advertising: The mirage built by Google
June 6, 2019 | By Jason Kint, CEO – DCN
The bots among us: Artificial intelligence and automation are hard at work in the media business
May 23, 2019 | By Erik Martin—Independent Journalist
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Perspectives
DCN’s must reads: week of June 13, 2019
June 13, 2019 | By Michelle Manafy, Editorial Director – DCN -
Research
The future of media will be personal, according to PwC
June 12, 2019 | By Rande Price, Research Director—DCN -
Revenue
How Hotstar, India’s hottest OTT service, turns viewers into subscribers
June 11, 2019 | By Peggy Anne Salz, Founder and Lead Analyst—Mobile Groove
Upcoming Events
Supporter Spotlight
To maximize OTT performance, should we think lean back or lean forward?
Given that OTT is the new TV, how should audience interaction be considered? TV is conventionally viewed on a large screen ten or so feet away and described as a “lean back” viewing experience. However, the new capabilities that come with OTT are associated with “leaning forward” – similar to browsing the Internet. In the digital age, people navigate content by swipes on mobile touch screens or clicks on portable laptops and desktops. In other words: They lean forward.
May 6, 2019 | By Dana Ghavami, CEO—Spotible