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Digital Content Next is the only trade association that exclusively serves the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers.

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DCN Tech & Product Innovation Day

June 27
Bloomberg LP, NYC

The Next Conversation: Digging Into Audio

July 16 @ 11:00 am - 2:00 pm
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DCN Subscription Innovation 2019

September 19
Hearst Tower, NYC

Supporter Spotlight

To maximize OTT performance, should we think lean back or lean forward?

Given that OTT is the new TV, how should audience interaction be considered? TV is conventionally viewed on a large screen ten or so feet away and described as a “lean back” viewing experience. However, the new capabilities that come with OTT are associated with “leaning forward” – similar to browsing the Internet. In the digital age, people navigate content by swipes on mobile touch screens or clicks on portable laptops and desktops. In other words: They lean forward.
May 6, 2019 | By Dana Ghavami, CEO—Spotible