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Digital Content Next is the only trade association that exclusively serves the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers.

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Supporter Spotlight

Why brand suitability is important for publishers and advertisers

Increased uncertainty has led to a growing chorus of advertisers questioning the limitations of traditional brand safety approaches, like keyword blacklists. They are also asking what else can be done to assure brands that their ads won’t appear in unsafe environments.
By Chris Langel, Vice President Measurement – Oracle Data Cloud