Digital Content Next is the only trade association that exclusively serves the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers.
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The Midterms are over: Sizing up what it means for big tech
November 8, 2018 | By Chris Pedigo, SVP Government Affairs – DCN
The time is right to shine a light on ‘dark social’
November 1, 2018 | By Mark Glaser, Founder and Publisher – MediaShift
Moving readers from free to fee: An inside look at successful premium publishing strategies
October 25, 2018 | By Erik Martin—Independent Journalist
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Innovation
What is OTT?
November 13, 2018 | By Dana Ghavami, CEO—Spotible -
Research
YouTube outage drives 20% increase in traffic
November 12, 2018 | By Su Hang, Data Scientist–Chartbeat -
Perspectives
DCN’s must reads: week of November 8, 2018
November 8, 2018 | By Michelle Manafy, Editorial Director – DCN
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Supporter Spotlight
5 Steps to acquire, upsell, and retain subscribers using customer data
Advertising and subscriptions are two of the main focal points when it comes to driving revenue as a publisher. If you, like many publishers, are looking to driving subscriptions as a way to bolster revenue and not be so reliant on ad revenue, you may want to consider a few strategies based on existing customer data.
October 22, 2018 | By Michel Benjamin, Director of Marketing—Lotame