Digital Content Next is the only trade association that exclusively serves the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers.
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How social audio supports The Washington Post’s “adoption, addiction, and affection” strategy
May 19, 2022 | By Jessica Patterson – Independent Media Reporter
Five big leadership challenges facing the media industry
May 12, 2022 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism–University of Oregon
Stay the course
May 5, 2022 | By Jason Kint, CEO – DCN
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Publisher demographics are more effective than data-brokered targeting
May 24, 2022 | By Rande Price, Research VP – DCN -
Advertising
Winners from the CTV boom to be decided by early measurement adoption
May 23, 2022 | By Andrew Smith, SVP Product, Publisher – DoubleVerify -
Perspectives
DCN’s must reads: week of May 19, 2022
May 19, 2022 | By Michelle Manafy, Editorial Director – DCN
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Supporter Spotlight
On the Anniversary of ATT, two players to watch are Snap and Facebook
Since Apple’s App Tracking Transparency (ATT) framework came into effect, the company has started confronting users with daunting warnings about favorite apps tracking you across apps and websites owned by other companies, and inviting consumers to opt out of this tracking. The impact on measurement has been material. Tim Cook would call such opt-out language...
By Mike Woosley, COO – Lotame