Digital Content Next is the only trade association that exclusively serves the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers.
July 11, 2019 | By Bryson Masse—Independent Journalist
June 27, 2019 | By Bryson Masse—Independent Journalist
July 16, 2019 | By Jon Shalowitz, CEO—LiftIgniter
Why brand lift is the advertising industry’s most misunderstood and underutilized metric – and why it should reign supremeJuly 15, 2019 | By Jamie Auslander, SVP Research & Analytics—true[X]
July 12, 2019 | By Michelle Manafy, Editorial Director – DCN
For anyone working in ad tech for more than a few years, the publisher monetization challenge comes as no (major) surprise. Ever since the ecosystem divided itself into demand-side and supply-side with the “impression” as the primary currency traded over automated exchanges, it was only a matter of time until the side “closer to the money” would overshadow the other.June 10, 2019 | By Federico Benincasa, SVP Product for Publisher Solutions—Teads