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Digital Content Next is the only trade association that exclusively serves the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers.

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Upcoming Events

DCN Subscription Innovation 2019

September 19
Hearst Tower, NYC

DCN Powerful Storytelling 2019

October 10
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DCN Video Day 2019

November 7
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Supporter Spotlight

How publishers can unlock outcome-oriented advertising models

For anyone working in ad tech for more than a few years, the publisher monetization challenge comes as no (major) surprise. Ever since the ecosystem divided itself into demand-side and supply-side with the “impression” as the primary currency traded over automated exchanges, it was only a matter of time until the side “closer to the money” would overshadow the other.
June 10, 2019 | By Federico Benincasa, SVP Product for Publisher Solutions—Teads