Digital Content Next is the only trade association that exclusively serves the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers.
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MVP: Why sports coverage could be the next great subscription driver
July 22, 2021 | By Chris M. Sutcliffe – Independent Media Reporter
Game on: How younger consumers’ behavior shapes media usage
July 15, 2021 | By Charlotte Ricca – Independent Media Reporter
How NBCUniversal turned the Olympic postponement into multiplatform gold
July 1, 2021 | By Charlotte Ricca – Independent Media Reporter
Our Members
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Perspectives
DCN’s must reads: week of July 22, 2021
July 22, 2021 | By Michelle Manafy, Editorial Director – DCN -
Research
Should newsrooms remain neutral?
July 21, 2021 | By Rande Price, Research VP – DCN -
Perspectives
The great privacy reset is here. Publishers, are you ready to capitalize?
July 20, 2021 | By Michael Ogunjobi, Manager, Customer Success, Americas – Permutive
Upcoming Events
Subscription Innovation Series #1 – Acquire, onboard, engage and retain: the MLB ticketholder customer lifecycle
August 19 @ 12:00 pm - 12:45 pm
Virtual Events
Subscription Innovation Series #2 – Turbocharging personalization with analytics
August 26 @ 12:00 pm - 12:45 pm
Virtual Event
Subscription Innovation Series #3 – Retention strategies from the Financial Times
September 2 @ 12:00 pm - 12:45 pm
Virtual Event
Subscription Innovation Series #4 – Enhancing subscriber engagement and growth through email newsletters
September 9 @ 12:00 pm - 12:45 pm
Virtual Events
Supporter Spotlight
Viewability + engagement = highly valuable impressions
Would pay a higher price for only ads that were guaranteed to be viewable or would you rather pay a lower price and roll the dice?
By Bruce Brandfon, Chief Media Officer – Duration Media