The Alliance for Audited Media is a nonprofit industry body founded by the ANA to ensure media transparency and trust. AAM provides essential cross-media verification and information services for North America’s leading media companies, advertisers and ad agencies. AAM-audited information was accessed or viewed more than five million times in the past year via its online database, distribution partnerships and direct data feeds to leading agencies and advertisers. In 2014 AAM merged with ImServices Group, one of the world’s most experienced providers of technology certification audits to industry standards established by the IAB, MRC and MMA. For more information, please visit www.auditedmedia.com.
Founded in 2014, Apester, the world’s leading digital storytelling platform, is a well funded, global technology startup HQ’d in NYC with offices in LDN and TLV. Since its launch, Apester has managed to exponentially grow their content-engagement network with over 400 leading publishers boasting an annual rate of billions of impressions. Apester is offering brands a unique native-ad product with hyper- scalability and premium positioning, based on interactive content units embedded inside editorial content. For more information please visit www.apester.com.
AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. For more information please visit www.appnexus.com.
Chartbeat measures and monetizes attention on the web. That means we work with editorial, video, and social teams to align them around the right audience development goals and give them the data they need to adapt when it matters. It means we work with publishers’ advertising teams to quantify their audience’s active time and attention rather than just their clicks. It means we prove the monetizable value of quality content over clickbait. It means we’re helping to create a sustainable media industry by changing the economy of the web from clicks to time. For more information, please visit www.chartbeat.com.
comScore, is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena. Advertising agencies, publishers, marketers and financial analysts turn to comScore for the industry-leading solutions needed to craft successful digital, marketing, sales, product development and trading strategies. For more information, please visit http://www.comscore.com/
Distil Networks, the global leader in bot detection and mitigation, is the first easy and accurate way to identify and police malicious website traffic, blocking 99.9% of bad bots without impacting legitimate users. Distil Networks protects digital publishers against digital ad fraud, web scraping, brute force attacks, spam, and downtime. Slash the high tax that bots place on your internal teams and web infrastructure and make your online properties more secure with API security, real-time threat intelligence, a 24/7 security operations center, and complete visibility and control over human, good bot, and bad bot traffic. For more information, please visit http://www.distilnetworks.com or follow @DISTIL on Twitter.
Google’s DoubleClick™ provides ad management and ad serving solutions to companies that buy, create or sell digital advertising. The world’s top marketers, publishers, ad networks and agencies use DoubleClick platforms as the foundation for their digital marketing and revenue management. With deep expertise in ad serving, media planning, programmatic buying, search management, rich media, video and mobile, DoubleClick helps customers plan and execute their digital media strategy more effectively. For more information please visit www.doubleclickbygoogle.com/.
At Facebook, we build tools that help people to connect with one another and tools that make sharing what they want to share — ideas, stories, and photos — much easier. By doing this, we are extending people’s capacity to build and maintain relationships. For more information please visit www.facebook.com.
FreeWheel: One of the industry’s most complete advertising management solutions. Purposely built for the new TV ecosystem, we enable our collective client base across all key industry segments to manage and monetize their premium video inventory in the brand safe ways they require. We provide technology to enable clients to unify and sell their inventory at scale; we enable data to work for planning, targeting, and measurement across all owners and sources; and we provide safe marketplace solutions to enable controlled monetization across all demand channels. Our technology, service, guidance, and collaborative advocacy power the advertising businesses of the largest media and entertainment companies in the world. For more information please visit http://freewheel.tv/.
Geoedge: Provider of ad security and verification solutions for the online and mobile advertising ecosystem. The company ensures high ad quality and verifies that sites and apps offer a clean, safe, and engaging user experience. GeoEdge guards against non-compliance, malware (malvertising), inappropriate content, data leakage, operational, and performance issues. GeoEdge helps publishers, ad platforms, exchanges, and networks to protect their ad inventory. For more information please visit https://www.geoedge.com/.
GumGum is a leading computer vision company with a mission to unlock the value of every online image for marketers. Its patented image-recognition technology delivers highly visible advertising campaigns to more than 400 million users as they view pictures and content across more than 2,000 premium publishers. For more information visit http://www.gumgum.com/.
Index is a transparent and fully customizable exchange technology that enables sell side media firms to monetize ad inventories programmatically and in real time. An evolution of online media technology pioneer, Casale Media, Index equips enterprise sellers with custom architected solutions, fully transparent sell side management technology, and access to programmatic demand that is organized and certified by humans into a clear and robust taxonomy. For more information, please visit www.indexexchange.com/.
IPONWEB is a world leader in delivering 1st-party media trading systems to publishers, advertisers, and innovative companies helping to power the digital advertising ecosystem. As a pioneer in programmatic, RTB, and machine learning, IPONWEB has spent the last 12 years engineering highly-customized, real-time trading platforms for more than 100 companies globally across all media channels, including digital, video, mobile, TV, and DOOH. IPONWEB’s suite of purpose-built tools enable publishers to take back control of their inventory and monetization strategies to achieve greater technology independence and extract maximum value for every impression they sell. IPONWEB is also proud to have been selected by DCN to provide the technology powering the TrustX advertising exchange. For more information please visit www.iponweb.com.
Integral Ad Science is a global media valuation platform that enables digital buyers and sellers to assess the value of every ad opportunity across channels and screens, and make informed decisions that maximize ROI. Through constant technological innovation, key partnerships, and strong client relationships, Integral is driving the industry toward realizing the full potential of online advertising. For more information please visit http://integralads.com.
Keywee offers publishers a new approach to content distribution and performance measurement, helping find the audiences most likely to meet specific business goals for their content — from audience development and signups to subscriptions and branded content. Its revolutionary platform employs advanced text-mining technology and a vast database of historical content performance. With more than 100 publishers as customers, Keywee is backed by leading investors including Eric Schmidt’s Innovation Endeavors and Marker LLC, as well as The New York Times Company. For more information please visit http://keywee.co.
Liftigniter: State-of-the-art personalization systems at scale – our team of top engineers has made it easy for media, publishers, e-commerce, & b2b companies to harness the same techniques as Google, Amazon, Facebook, and Netflix. Born out of the top machine learning personalization teams at Google, LiftIgniter’s mission to enable better, more engaging user experiences by enabling content creators to put the best content and items in front of each individual user at each click. Websites & apps should react in real-time to their users. For more information please visit https://www.liftigniter.com.
Lotame is the DMP for Maximum Audience Impact — helping publishers, marketers and agencies maximize the way they collect, unify, protect, and activate audience data. Leveraging the industry’s most robust audience management engine, we’re able to intelligently monetize data, create premium properties, target more efficiently, and drive higher campaign performance and revenue. We’re dedicated to constant innovation, and helping our clients take full advantage of big data. For more information please visit www.lotame.com.
MediaRadar revolutionizes ad sales by enabling sales executives spend their time pitching and closing deals, instead of researching and preparing. MediaRadar helps sellers determine the best prospects to pursue, which offerings to pitch, and how to position themselves most effectively against their competitors. MediaRadar is built on the most comprehensive and up-to-date database of multimedia advertising information available. For more information, please visit www.mediaradar.com.
The Media Trust works with the world’s largest, most-heavily trafficked digital properties to provide real-time security, first-party data protection and privacy, performance management and quality assurance solutions that help protect, monetize and optimize the user experience across desktop, smartphone, tablet and gaming devices. As the global leader in monitoring the online and mobile ecosystems, The Media Trust leverages a physical presence in 65 countries and 500 cities around the world to continuously scan websites, ad tags and mobile apps and alert on malware, site performance and data leakage issues affecting websites and visitors alike. More than 500 publishers, ad networks, exchanges, agencies and corporates—including 40 of comScore’s AdFocus Top 50 websites—rely on The Media Trust to protect their website, their employee internet use, their revenue and, most importantly, their brand. For more information, please visit www.themediatrust.com.
- Millward Brown Digital is the world’s leading digital expert in helping clients grow great brands. Millward Brown Digital delivers comprehensive digital solutions to help advertisers, agencies and publishers increase marketing effectiveness and drive brand growth. Integrated behavioral and attitudinal solutions help marketers identify, understand and engage consumers, plan and optimize media and increase total brand performance. Millward Brown Digital operates within Millward Brown North America and is part of Kantar, WPP’s data investment management division. For more information, please visit www.millwardbrown.com/Sites/Millward-Brown-Digital.
- Mixpo enables media companies and agencies to execute cross-screen, cross-social video ad campaigns. Our video ad products are polished, innovative, and can be tailored or created from scratch. Set up is fast whether we teach you to do-it-yourself or you utilize Mixpo as a managed service. We furnish the industry’s most comprehensive analytics, powered by big data, including ad verification and campaign performance segmented by DMA, audience, and mobile device. In 2013, Forbes named Mixpo one of America’s Most Promising Companies. The IAB selected Mixpo as a winner of its Digital Video Rising Stars competition. Mixpo is headquartered in Seattle, with offices in New York, Boston, and Victoria BC. For more information, please visit www.mixpo.com.
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns for publishers and advertisers, and Moat Pro, an ad intelligence platform that allows markets to research trends in the online advertising industry. The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007. For more information please visit www.moat.com.
- The Nativo platform enables publishers to easily activate, deploy and manage native ad placements across their media properties. For marketers, the Nativo platform enables the distribution of branded content with scale, control, and relevancy. The placement is in the content well of each publisher site and marketer’s content is consumed on the site as an article- all perfectly matched to appear native on every site type and every device. The result is higher performance and deeper user engagement with advertising that’s less intrusive. For more information, please visit www.nativo.com.
Developed in partnership with Nasdaq, New York Interactive Advertising Exchange (NYIAX) combines financial trading and advertising technology in one platform to enable publishers and advertisers to buy, sell and re-trade premium advertising. As the first and only trusted, transparent future inventory marketplace, NYIAX allows both publishers and advertisers to increase ROI and reduce costs. For more information, please visit www.nyiax.com.
Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Operative’s client base, which controls over 20 percent of the global ad market, features NBCUniversal, Wall Street Journal, Comcast, iHeartMedia, BuzzFeed, Schibsted Media, and many more. For more information, please visit www.operative.com
Outbrain is the world’s largest discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves over 190 billion personalized content recommendations every month and reaches over 561 million unique visitors from across the globe. For more information please visit https://www.outbrain.com/.
Parse.ly partners with digital publishers to provide clear audience insights through an intuitive analytics platform. We believe that the modern equivalent of the Gutenberg Press in the web era is a keen understanding and application of data. Thousands of writers, editors, site managers, and technologists use Parse.ly’s dashboards, reports and API to understand their readers and websites better so that they can grow and engage a loyal audience. For more information please visit www.parse.ly.
Piano: The business platform for digital media. Our mission is to help media companies build great brands, dedicated audiences, and sustainable revenues. Piano is a fast-growing enterprise SaaS company headquartered in New York City. We provide enterprise software to the world’s leading media companies, including GateHouse, Grupo Abril, NBC, the Economist, Condé Nast, Hearst, and Gannett. Our software enables these companies to create customized digital experiences for users, restrict and sell access to content online, and analyze user behavior in order to maximize revenue. For more information please visit http://piano.io/.
Polymorph (formerly AdsNative) is the modern ad stack for savvy publishers. Digital advertising has become cluttered with interruptive ad experiences delivered by outdated technology. Our end-to-end monetization software allows publishers and developers to sell unique ad formats that flow seamlessly into content. Polymorph’s pioneering technology provides open & flexible APIs such as ‘server-side stitching’ which integrates ad-serving directly into a publisher’s CMS. We also streamline integration of tag/SDK based ad networks, and optimize revenue from direct and indirect revenue streams. Lastly, marketers can traffic content driven advertising across 1,000+ premium publishers through our programmatic exchange. For more information, please visit https://getpolymorph.com/.
PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Our innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile, and video. PubMatic’s One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers, including: NBC, Rodale, IDG, and WebMD. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with over 400 advertising partners. Ranked by Deloitte as the third fastest growing company in the US Internet sector, PubMatic has offices worldwide with headquarters in Redwood City, California. For more information, please visit www.pubmatic.com
PulsePoint is a global advertising technology platform that owns one of the largest transparent programmatic ad exchanges. PulsePoint’s next-generation programmatic and content marketing solutions leverage proprietary content and audience targeting technology to connect brands to the right audiences at scale. The company’s technology dynamically integrates content and audience data against individual impressions across its transparent exchange, allowing demand and supply partners to make smarter, insight-driven buying and selling decisions in real-time. Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices across the U.S. and U.K. For more information, please visit www.pulsepoint.com
Sovrn believes content creators and publishers are the soul of the Internet. Their content is what makes the Internet great. That’s why we give content creators tools to make money; access to distribution and scale to grow their audience; and a massive data commons for extraordinary insights. At Sovrn we don’t just plug into the online advertising ecosystem. We own & operate the complete ad technology stack with direct connections to every major buyer in the world. Sovrn is headquartered in Boulder, Colo. with offices in Denver, New York and London. For more information, please visit sovrn.com or follow on Twitter @SovrnHoldings.
Sortable: An agnostic, low-cost, broad spectrum platform that helps publishers unify demand partners, data, and tools. We’ve developed a best-in-class UI that contextualizes this data, allowing publishers to more deeply understand the correlation between content, marketing, and monetization. For more information please visit https://sortable.com/.
Teads‘ advertising formats are designed with the viewer experience in mind, placing videos in the heart of online premium content. The inventors of outstream advertising, Teads has carved out new online video inventory, which brands can access through their agencies and agency trading desks. Teads’ programmatic and managed services enable clients to deliver campaigns themselves, or have Teads execute on their behalf. With 25 offices humming worldwide, Teads offers a truly global solution, empowering video campaigns to reach relevant communities on local and global scales. For more information please visit http://teads.tv.
TripleLift is a technology company that makes native in feed advertising simple, scalable, and effective for brands and publishers. Leveraging pioneering computer vision technology, TripleLift seamlessly transforms visual content like images and video into native ads that match the unique look and feel of a publisher’s website. TripleLift’s platform enables native inventory to be accessible through the industry’s first real-time, native programmatic exchange, helping marketers reach millions of consumers across any device at scale. Through TripleLift’s exchange, hundreds of publishers such as Conde Nast, The Atlantic, XO Group, USATODAY Sports, Hearst, Bonnier, and Viacom are unlocking valuable incremental media revenue. For more information please visit www.triplelift.com.
true[X] is the leading engagement advertising platform that provides ad technology for quality content. Engagement advertising: opt-in, full-screen, 100% viewable, 100% bot-free experience. The platform was specifically designed to help publishers drive revenue and improve site experiences for users. true[X] provides quality advertising experience for consumers, monetization for premium publishers and return for brand advertisers. For more information, please visit www.truex.com.
Formed in 2000, Vibrant Media is the original native advertising platform. Vibrant connects consumers in real time with engaging content and brand experiences cross-platform. Delivered directly off of words, images & video within a premium native environment, Vibrant’s solutions are designed to be viewable, relevant and engaging. With over 6,600 premium publishers, reaching more than 300 million unique users per month, Vibrant delivers native advertising at scale. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler and AT&T. The company was founded in 2000 and has offices in New York, Toronto, San Francisco, Detroit, Chicago, Los Angeles, Boston, London, Hamburg, Munich and Dusseldorf. Vibrant’s blog with insights on the digital marketing industry can be found here. For more information, please visit our Facebook, Twitter, or www.vibrantmedia.com.
WebSpectator pioneered the time and attention ad space with the first holistic advertising solution, combining real-time analytics and ad serving. Its proprietary and MRC-accredited metric Guaranteed Time Slot (GTS) measures effective content engagement and trades time-spent viewing ads, videos or any media component. The GTS works seamlessly on programmatic as a CPA-like metric. WebSpectator’s premium publisher network currently trades over 900 million minutes of effective brand exposure every month. Follow @WebSpec on Twitter. For more information, please visit www.webspectator.com.