Digital Content Next is the only trade organization dedicated to serving the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers. The organization was founded in June 2001 as the Online Publishers Association (OPA).
DCN’s members are some of the most trusted and well-respected media brands that, together, have an unduplicated audience of 230,604 million unique visitors or 100% reach of the U.S. online population.*
We produce proprietary research for our members and the public, create public and private forums to explore and advance key issues that impact digital content brands, offer an influential voice that speaks for digital content companies in the press, with advertisers and policy makers, and work to educate the public at large on the importance of quality content brands.
We exist to pave the future for high-quality digital content. We promote digital innovation and support the creation of opportunities for high-quality digital media companies today and in the future. We will strengthen the relationship between consumers, marketers and digital media through our work.
- Members trust that we will advocate on their behalf where it matters: to the trade, in the legislative arena and within the digital media ecosystem. Being a part of Digital Content Next will make them better at the jobs they do today and better prepared for the future.
- Consumers come to our members’ brands because they trust what will be delivered, whether it’s comedy, entertainment, financial analysis or investigative reporting. We’ll relentlessly advocate for their respect.
- Marketers choose to invest money in our content and brands to associate with the high-quality trusted experiences that we deliver. We will help them to understand the increasingly complex landscape of digital media and shine a light on falsehoods and misleading actions.
- Agencies understand that we are partners, not adversaries. We work to deliver insights to them about the digital content ecosystem that competitively positions our members and helps them make smart media recommendations to their clients.
In March 2003, several leading European publishers came together to form OPA Europe, an extension of the organization’s activities to the European community. For more information about OPA Europe, visit www.opa-europe.org.
*Source: comScore Media Metrix Desktop Only, January 2015