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Trust Principles

The following trust principles outline the core values that underscore the work we do, day in and day out:

  1. We believe in an open Internet in which consumers and marketers may directly associate with our brands.
  2. We are aware of the many choices of consumers across more and more platforms. We will honor their trust in our brands and relentlessly advocate for their respect.
  3. We are aware of the many choices of marketers across more and more platforms. We will shine a light on the falsehoods and misconceptions in the modern digital marketplace in order to defend members’ businesses, particularly in the areas of ad tech and cross media attribution.
  4. We will have a seat at the table representing trusted first party relationships in any discussion among advertisers, policy makers and the press.
  5. We will create a trusted forum among members to share strategic insightsbest practices and tactics in order to ensure a vibrant original content marketplace.