The following trust principles outline the core values that underscore the work we do, day in and day out:
- We believe in an open Internet in which consumers and marketers may directly associate with our brands.
- We are aware of the many choices of consumers across more and more platforms. We will honor their trust in our brands and relentlessly advocate for their respect.
- We are aware of the many choices of marketers across more and more platforms. We will shine a light on the falsehoods and misconceptions in the modern digital marketplace in order to defend members’ businesses, particularly in the areas of ad tech and cross media attribution.
- We will have a seat at the table representing trusted first party relationships in any discussion among advertisers, policy makers and the press.
- We will create a trusted forum among members to share strategic insights, best practices and tactics in order to ensure a vibrant original content marketplace.