/ An inside look at the business of digital content
Archive
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Incontext Policy
How Meta’s news ban reshaped Canadian media
September 12, 2024 | By Jessica Patterson – Independent Media Reporter
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Incontext Revenue
The Economist on the value of consumer research
August 1, 2024 | By Esther Kezia Thorpe – Independent Media Reporter -
Incontext Revenue
Media organizations must be smart about cost management
July 24, 2024 | By George Adelman, Principal – FT Strategies and
Jhanein Geronimo, Associate Consultant – FT Strategies -
Incontext Revenue
How media companies can succeed in podcasting: Slate’s secret
July 18, 2024 | By T. J. Raphael – Independent Media Reporter -
Incontext Advertising
How brands’ LGBTQA+ ad-pullback impacted publishers
July 17, 2024 | By Brett House, SVP, Product GTM & Strategy – MediaRadar -
Incontext Advertising
A post-cookie revenue risk and revenue replacement playbook
July 1, 2024 | By Art Muldoon, CEO – ArcSpan Technologies -
Incontext Perspectives
Insights from a tour of 16 NYC news, media and tech giants
June 20, 2024 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon -
Incontext Advertising
How publishers can use predictive audiences to grow revenue
May 28, 2024 | By Danish Ahmed, Director of Product Management – Nativo -
Incontext Revenue
With 1 million subscribers, The Atlantic eyes what’s next
May 16, 2024 | By Jessica Patterson – Independent Media Reporter -
Incontext Revenue
Power media revenue and retention with renewal strategies
April 29, 2024 | By Katelyn Belyus, VP, Strategy and Analytics – Piano -
Incontext Revenue
Diversification strategies for the news media industry
April 23, 2024 | By George Montagu, Head of Insights – FT Strategies -
Incontext Revenue
Confidence can rebuild trust in news media
April 18, 2024 | By Richard E. Brown, Media Revenue Consultant