/ An inside look at the business of digital content
Archive
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Incontext Advertising
Telegraph, Future, Guardian, and Immediate on direct-sold strategies
March 25, 2024 | By Thomas Baart, Customer Success Manager – Permutive
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Incontext Research
Hollywood’s diversity-driven returns don’t align with investments
March 20, 2024 | By Rande Price, Research VP – DCN -
Incontext Advertising
Advanced media strategy: navigating the first-party data shift
March 18, 2024 | By Kedar Prabhu, VP of Product Management – Dow Jones -
Incontext Research
Addressing the collateral damage of news avoidance
March 7, 2024 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Revenue
4 Ways publishers can leverage AI to improve monetization
February 26, 2024 | By Gregory Friend, Vice President, Content, Insights and Strategy – Nativo -
How to get editorial and revenue to collaborate for the win
February 1, 2024 | By Richard E. Brown, Media Revenue Consultant -
Incontext Research
Cancellation strategy is an essential piece of subscriber retention
January 29, 2024 | By Michelle Manafy, Editorial Director – DCN -
Incontext Revenue
4 media revenue strategies for 2024 (that don’t involve AI)
January 18, 2024 | By Esther Kezia Thorpe – Independent Media Reporter -
Incontext Revenue
When creative and commercial work together, digital media thrives
January 15, 2024 | By Lisa MacLeod, Director and Head of EMEA – FT Strategies -
Incontext Revenue
Three trends that will shape media strategy in 2024
January 11, 2024 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon -
Incontext Revenue
Reflecting on 2023: Seven pivotal trends in digital media monetization
December 6, 2023 | By Simon Klein, Global SVP Supply – Teads -
Incontext Advertising
Three ways publishers can grow ad revenue in 2024
December 4, 2023 | By Isabella Jenkins, Client Revenue Partner – Permutive