/ An inside look at the business of digital content
Archive
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Incontext Marketing
Blocked out: the dangers of overzealous keyword blocking
June 26, 2019 | By Alynn Beyder, Senior Product Marketing Manager – IAS
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Incontext Marketing
As podcast advertising grows, big advertisers await better metrics
June 20, 2019 | By Maureen Morrison, Independent Marketing Consultant -
Incontext Revenue
The future of content is sponsored – but maybe not in the ways you think
June 17, 2019 | By Leah Bjornson, Manager, Content Studio– Pressboard -
Incontext Revenue
Thinking inside the box: A look at news, niche, and inspired subscription strategies
June 13, 2019 | By Chris M. Sutcliffe—Independent Media Reporter -
Incontext Revenue
How Hotstar, India’s hottest OTT service, turns viewers into subscribers
June 11, 2019 | By Peggy Anne Salz, Founder and Lead Analyst—Mobile Groove -
Incontext Revenue
How publishers can unlock outcome-oriented advertising models
June 10, 2019 | By Federico Benincasa, SVP Product for Publisher Solutions—Teads -
Incontext Revenue
For Group Nine Media president Christa Carone, brand equity is good business
May 29, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
To maximize OTT performance, should we think lean back or lean forward?
May 6, 2019 | By Dana Ghavami, CEO—Spotible -
Incontext Revenue
The cannabis business is booming. So how about the cannabis ad business?
May 2, 2019 | By Maureen Morrison, Independent Marketing Consultant -
Incontext Revenue
Back in black: The rise of revenue diversification
April 26, 2019 | By Rachel Williams, Product Marketing Manager—Outbrain -
Incontext Research
Paywalls and events are among the many strategies publishers are taking to diversify revenue
March 26, 2019 | By Rande Price, Research Director – DCN -
Incontext Perspectives
Spring is in the air for advertisers and premium publishers. But we need to cultivate the opportunity for revenue growth.
March 25, 2019 | By Michael Tuminello, VP of Publisher Products—IAS