/ An inside look at the business of digital content
Archive
-
Incontext Revenue
Thinking differently about outstream video ads
July 10, 2018 | By Dennis Yuscavitch, VP of Product Marketing—Outbrain
-
Incontext Revenue
Publishers: Focus on fraud
June 11, 2018 | By Amanda Forrester, Senior Product Marketing Manager, Programmatic and Publisher Products—IAS -
Incontext Marketing
YouTube growth flat as brand safety woes continue
June 8, 2018 | By Todd Krizelman, CEO—MediaRadar -
Incontext Revenue
Are ad-free environments winning video?
May 17, 2018 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Revenue
3 questions to ask your data when evaluating a paywall
April 30, 2018 | By Clare Carr, Vice President of Marketing—Parse.ly -
Incontext Innovation
Why Jarrod Dicker is betting on the blockchain to save publishing
April 25, 2018 | By Ron Miller—Independent Technology Journalist -
Incontext Innovation
Why many mobile ad experiences fail and how to make yours work
April 3, 2018 | By Peggy Anne Salz, Founder and Lead Analyst—Mobile Groove -
Incontext Perspectives
Advertiser concern about journalism’s fate should be due diligence, not philanthropy
April 2, 2018 | By Sam Ford, Media Consultant & Research Affiliate—MIT Comparative Media Studies/Writing -
Incontext Revenue
The four types of domain spoofing
March 28, 2018 | By Alan Krumholz, Director, Data Science Fraud Lab—Integral Ad Science -
Incontext Perspectives
Numbers don’t lie. But Google continues to obfuscate
March 8, 2018 | By Jason Kint, CEO—DCN -
Incontext Revenue
Facebook and Google are competing to drive more subscriptions. Imagine that.
March 1, 2018 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Research
Strategies for building audience revenue
February 28, 2018 | By Rande Price, Research Director—DCN