/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Advertiser concern about journalism’s fate should be due diligence, not philanthropy
April 2, 2018 | By Sam Ford, Media Consultant & Research Affiliate—MIT Comparative Media Studies/Writing
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Incontext Revenue
The four types of domain spoofing
March 28, 2018 | By Alan Krumholz, Director, Data Science Fraud Lab—Integral Ad Science -
Incontext Perspectives
Numbers don’t lie. But Google continues to obfuscate
March 8, 2018 | By Jason Kint, CEO—DCN -
Incontext Revenue
Facebook and Google are competing to drive more subscriptions. Imagine that.
March 1, 2018 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Research
Strategies for building audience revenue
February 28, 2018 | By Rande Price, Research Director—DCN -
Incontext Research
Publishers continue to invest in platforms, but research confirms that platforms give little in return
February 13, 2018 | By Rande Price, Research Director—DCN -
Incontext Innovation
Key themes from the 2018 DCN Summit: trust, experimentation, diversification, and healthy paranoia
February 12, 2018 | By Carol Brzozowski—Independent Journalist -
Incontext Revenue
Inside a local media company’s pivot to reader revenue
January 26, 2018 | By Chris Krewson VP of Strategy—Spirited Media -
Incontext Innovation
The strategy behind Slate’s engaging new design
January 16, 2018 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
The Good, the Bad and the Ugly: The 3 trends media execs need to watch in 2018
January 11, 2018 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism–University of Oregon -
Incontext Research
Understanding the three types of news subscribers and how to attract them
December 12, 2017 | By Rande Price, Research Director—DCN -
Incontext Perspectives
Why ads.txt is important to both sellers and buyers
December 6, 2017 | By Andy Evans