/ An inside look at the business of digital content
Archive
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Incontext Advertising
The high cost of ad tech friction: Why publishers must go direct
January 26, 2026 | By Bill Wheaton, CEO – Symitri
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Incontext Audiences
Trends shaping publishing priorities in 2026
January 19, 2026 | By Michelle Manafy, Editorial Director – DCN -
Incontext Advertising
Programmatic momentum is widening CTV revenue potential
December 8, 2025 | By Emmanuel Josserand, Senior Director, Brand, Agency and Industry Relations – Comcast Advertising -
Incontext Advertising
The streaming shift in media strategy
October 20, 2025 | By Matt Krepsik, CEO – MediaRadar -
Incontext Advertising
Unlocking growth through pre-sales in ad ops
September 29, 2025 | By Michele Bavitz, Global Head of Account Management – Theorem -
Incontext Advertising
Programmatic confusion is holding CTV back – can we fix it?
September 22, 2025 | By Emmanuel Josserand, Senior Director, Brand, Agency and Industry Relations – Comcast Advertising -
Incontext Advertising
How smart publishers are winning in a squeezed media economy
September 15, 2025 | By Tina Pautz, Chief Business Officer–Raptive -
Incontext Advertising
Calibrated Signal: audience data yield without audience data leakage
September 8, 2025 | By David Kohl, Cofounder – Symitri -
Incontext Advertising
Capitalize on first party data (like platforms do)
August 21, 2025 | By Tom Davidson – Bellisario professor of practice in media innovation at Penn State University -
Incontext Advertising
Media companies: Here’s how to win big with brand partners
July 21, 2025 | By Matt Krepsik, CEO – MediaRadar -
Incontext Advertising
What revenue leaders gain from ad ops automation
July 14, 2025 | By Michele Bavitz, Global Head of Account Management – Theorem -
Incontext Advertising
Cannes highlights: privacy, performance, and the power of trust
June 19, 2025 | By David Kohl, Cofounder – Symitri