/ An inside look at the business of digital content
Archive
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Incontext Advertising
Ad ops is too complex for generic AI—here’s what works
November 20, 2024 | By Jay Kulkarni, CEO – Theorem Inc.
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Incontext Advertising
The rise of Attention Metrics brings new opportunities for publishers
November 18, 2024 | By Marc Guldimann, CEO & co-founder – Adelaide and
Claire Browne, Head of Research – Adelaide -
Incontext Advertising
How publishers can avoid the high cost of inaccurate data
October 22, 2024 | By Manny Balbin, Head of Product Media & Publishing – Switchboard Software -
Incontext Advertising
How publishers can drive direct-sold advertising success
October 7, 2024 | By Colleen Tully, Senior Director of Sales Accounts Management – Clipcentric -
Incontext Advertising
Audiences value news. Here’s why advertisers should too
October 2, 2024 | By Natalie Bastian, Global Chief Marketing Officer – Teads -
Incontext Policy
That’s a wrap: Where arguments landed in US v. Google II
September 30, 2024 | By Arielle Garcia, Director of Intelligence – Check My Ads -
Incontext Policy
A recap of week two of US v. Google II
September 23, 2024 | By Arielle Garcia, Director of Intelligence – Check My Ads -
Incontext Advertising
Why adtech loves fragmentation–and why publishers shouldn’t
September 23, 2024 | By Chloe Grutchfield, VP of Products – Permutive -
Incontext Advertising
Publishers take note: AI is bringing contextual to new heights
September 23, 2024 | By Ken Zachmann, Head of Partnerships, Demand – Lotame -
Incontext Advertising
A recap of week one of US v. Google II
September 16, 2024 | By Arielle Garcia, Director of Intelligence – Check My Ads -
Incontext Advertising
Aligning news publishers and advertisers in election years
September 16, 2024 | By Mimi Wotring, SVP of Publisher Sales & Client Services – DoubleVerify -
Incontext Policy
How Meta’s news ban reshaped Canadian media
September 12, 2024 | By Jessica Patterson – Independent Media Reporter