/ An inside look at the business of digital content
Archive
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Incontext Perspectives
How marketers and publishers can collaborate for success
May 11, 2020 | By Jim Egan, VP, Global Strategic Sales – IAS
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Incontext Research
ISBA’s new research challenges the programmatic supply chain
May 8, 2020 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Catch me if you can: Malvertising thrives in high-volume, low-CPM environment
May 6, 2020 | By John Ilacqua, Head of Publisher Strategy – The Media Trust -
Incontext Perspectives
Now is the time for publishers to take back control
May 4, 2020 | By Justin Choi, Founder and CEO—Nativo -
Incontext Perspectives
Revenue or readers: Which one should you choose?
April 28, 2020 | By Jon Fletcher, Content Editor – Marfeel -
Incontext Research
It’s time to align data practices with consumer expectations
April 27, 2020 | By Rande Price, Research VP – DCN -
Incontext Revenue
The dominance and obstinance of big tech platforms
April 23, 2020 | By Chris Pedigo, SVP Government Affairs – DCN -
Incontext Perspectives
Publishers walk a revenue/ad quality tightrope – but there’s hope
April 21, 2020 | By Amnon Siev, CEO – GeoEdge -
Incontext Perspectives
Why marketers should be afraid of the dark
April 20, 2020 | By Stephen DiMarco, Chief Digital Officer, NA – Kantar -
Incontext Revenue
Q2 ad rates are at a historic low: This is how publishers should address it
April 15, 2020 | By Tyler Bishop, CMO – Ezoic -
Incontext Perspectives
Fact check series, part two: contextual targeting, audience targeting, and match rates
April 8, 2020 | By Adam Solomon, CMO – Lotame -
Incontext Research
An analysis of the spend amidst Covid-19: threats and opportunities
April 1, 2020 | By Todd Krizelman, CEO – MediaRadar