/ An inside look at the business of digital content
Archive
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Incontext AI
How Hearst uses AI to make targeted advertising smarter
July 23, 2026 | By Jessica Patterson – Independent Media Reporter
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Incontext AI
Making first-party data work harder in the AI era
July 20, 2026 | By Scott Cunningham, Fractional Chief Product Officer – Alliance for Audited Media -
Incontext Advertising
The next programmatic advantage is agent readiness
July 15, 2026 | By Patrick Viau, Chief Revenue Officer – Optable -
Incontext Research
AI writing tools don’t always preserve meaning
July 14, 2026 | By Rande Price, Research VP – DCN -
Incontext Policy
The fundamental copyright question no one is asking
June 25, 2026 | By Chris Pedigo, SVP Government Affairs – DCN -
Incontext AI
How collaboration is becoming a growth strategy for media
June 22, 2026 | By Julie Jochims (West), Content Marketing Manager – Arc XP -
Incontext Research
What the Digital News Report means for your media strategy
June 17, 2026 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon -
Incontext AI
Mapping publisher value in the AI marketplace
June 9, 2026 | By Rande Price, Research VP – DCN -
Incontext AI
A $500 billion reminder of how the duopoly wins the internet
June 4, 2026 | By Jason Kint, CEO – DCN -
Incontext Audiences
In an AI world, human voice is media’s competitive edge
May 21, 2026 | By Sarah Ebner – Media Consultant -
Incontext Research
Gaming audiences may reveal the future of content discovery
May 19, 2026 | By Rande Price, Research VP – DCN -
Incontext AI
AI won’t save media innovation from weak product thinking
May 14, 2026 | By Richard E. Brown, Media Revenue Consultant