Research / Insights on current and emerging industry topics

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New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN streaming video, subscriptions

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

It’s a critical time to refocus your subscription strategy

September 15, 2022 | By Rande Price, Research VP – DCN

Advertising

What the neuroscience reveals about successful CTV ads
September 26, 2023 CTV, digital advertising, video advertising
Research

Local news consumers are hungry for more
September 19, 2023 local news, news, news consumption
Video

FAST momentum drives the booming streaming market
September 12, 2023 digial video, FAST, streaming video
DE&I

Inclusivity makes dollars and sense for the media
September 5, 2023 DE&I, inclusion
Research

Research suggests business as usual with AI and the media
August 29, 2023 AI, content creation, news
Advertising

Surprising revenue opportunities offered by automating Ad Ops
August 28, 2023 automation, digital advertising, supporter
Research

Streaming consumers like episodic content on big screens
August 22, 2023 consumer behavior, digital video
Video

Advertising popular with streamers and consumers
August 15, 2023 digital advertising, digital video, FAST
Research

Change, lots of it: Enders Analysis on saving local news in the UK
August 10, 2023 local news, revenue models
Research

For SVOD success, launch with ads from the start
August 8, 2023 AVOD, digital advertising, digital video, FAST
Research

This survey can enhance people’s ability to detect misinformation
August 1, 2023 misinformation
Revenue

Digital benefits entice new news subscribers
July 25, 2023 marketing, subscriptions