Research / Insights on current and emerging industry topics

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2021 DCN Research: Gen Z Digital Media Attitudes, Values & Behavior

The goal of this research is to help DCN members better understand the way that Gen Z experiences content to build audience reach and engagement.

September 13, 2021 | By DCN consumer behavior, Gen Z, generation z, generational media usage

It’s time to align data practices with consumer expectations

April 27, 2020 | By Rande Price, Research VP – DCN

New DCN research explores consumer appetite and satisfaction for digital subscriptions

September 19, 2019 | By Rande Price, Research VP – DCN

Research

Publisher demographics are more effective than data-brokered targeting
May 24, 2022 contextual, demographics, digital advertising, targeting
Research

Publishers’ video focus among major shifts for 2022
May 17, 2022 AI, social platforms, video
Research

Streaming drives this year’s upfronts
May 10, 2022 CTV, FAST, streaming
Research

The value of a shared experience: co-viewing and CTV
May 3, 2022
Advertising

Contextual may be a better alternative to behavioral advertising
April 26, 2022 data, digital advertising, personalization, tracking
Research

Audiences climb for OTT and mobile video viewing
April 22, 2022 digital video, mobile, OTT, streaming
Research

Understanding low-trust audiences and how to reach them
April 19, 2022 consumer behavior, news, news consumption, trust
Research

Research highlights the need for diversity in media leadership
April 12, 2022 DE&I, Diversity, leadership
Research

Media companies build trust when they address audience concerns
April 5, 2022 consumer expectations, trust
Research

How differentiation and education will shape the next phase of streaming
March 29, 2022 streaming
Research

Data and revenue diversification dominate publisher strategies
March 18, 2022 compliance, data, DE&I, privacy, revenue diversification, staffing
Research

Streaming strategies are essential for publishers
March 15, 2022 AVOD, FAST, OTT, streaming video