Research / Insights on current and emerging industry topics

Archive

DCN Direct Audience Revenue Case Studies Report

February 6, 2019 | By Rande Price, Research Director—DCN

Google data collection research

August 21, 2018 | By DCN

2015 DCN Bot Benchmark Report: What makes a publisher premium

September 28, 2015 | By DCN

Perspectives

WebRTC is the newest, trickiest front in the fight against redirects
April 19, 2019 ad tech, malware, supporter
Research

How well are digital brands meeting consumers’ hierarchy of digital needs?
April 17, 2019 consumer behavior, consumer expectations, user experience
Research

Community connection drives local news engagement, though support lags
April 10, 2019 consumer behavior, consumer engagement, local news
Research

Consumers are unaware of many of Google’s data practices
April 5, 2019
Research

Changing consumer behavior drives new advertising priorities
April 3, 2019 CTV, digital advertising, supporter, video advertising
Research

Paywalls and events are among the many strategies publishers are taking to diversify revenue
March 26, 2019
Smart speakers offer publishers new revenue opportunities
March 20, 2019 smart speakers
Research

Audio audiences are on the rise
March 12, 2019 audiences, podcasting, voice assistants
Research

A Chinese news app is quietly referring millions of pageviews—here’s how global publishers can take advantage
March 11, 2019 supporter, traffic
Research

Password mooching costs streaming services millions in monthly revenue
March 6, 2019 consumer behavior, OTT, subscriptions
Research

Understanding the role of relevance in news consumption
February 27, 2019 consumer behavior, news
Research

What’s driving traffic? 5 trends based on platform data
February 27, 2019 social media distribution, traffic