Research / Insights on current and emerging industry topics

New DCN research explores consumer appetite and satisfaction for digital subscriptions

Digital Content Next (DCN) has released findings from its new research, DCN Digital Subscription Economy*, that indicate a healthy and rapidly-growing digital subscription marketplace.

September 19, 2019 | By Rande Price, Research Director – DCN consumer behavior, OTT, subscriptions

DCN Direct Audience Revenue Case Studies Report

February 6, 2019 | By Rande Price, Research Director – DCN

Google data collection research

August 21, 2018 | By DCN

Research

Republicans are more likely than Democrats to suffer from news fatigue
March 25, 2020 consumer behavior, news consumption
Research

How flagging content really affects the perception of truthfulness
March 17, 2020 disinformation, trust
Research

More advertising doesn’t equal more effective advertising – the numbers back it up
March 16, 2020 digital advertising, supporter
Research

Churn closes in on customer acquisition as the priority for streaming services
March 12, 2020 OTT, streaming video, SVOD
Research

Consumers oppose being microtargeted by political advertising
March 10, 2020 digital advertising, targeting
Research

How “Behind the Story” cards affect readers’ trust in the news
March 3, 2020 news consumption, transparency, trust
Publishers prepare for 2020 with technology investments
February 21, 2020 audience, content distribution, revenue diversification
New research offers a method to build habit-forming news products
February 13, 2020 media habits, user experience
Research

Gen Z not only loves content, they pay for it
February 5, 2020 consumer behavior, Gen Z, subscriptions
Research

Inside the maturing podcast advertising market
February 4, 2020 podcasting, supporter
What Chartbeat’s loyalty research says about the future of device, channel strategies
January 29, 2020 content delivery, content distribution, supporter
Edelman Trust Barometer indicates the distrust of media is fueled by social platforms
January 28, 2020 consumer expectations, social platforms, trust