Search results for "AI"
Balancing efficiency and authenticity in journalistic use of AI
Two small letters – AI – are proving major disruptors for the digital news industry. Already, 70% of journalists and newsroom leaders use generative AI in some capacity. While we…
Publishers take note: AI is bringing contextual to new heights
The journey toward third-party cookie deprecation has been long and challenging, punctuated by Google’s recent shift to a consumer-led cookie opt-out model. Still, publishers need to keep moving. Actions by…
Hot Topic: Advertising Strategy – Integrating AI: Monetization at scale
With the rapid introduction of AI-generated content and hyper-personalization, businesses are seeing a massive increase in advertising efforts, leading to higher volumes. The pressure to scale operations to match the…
Go beyond basic chatbots to unlock the value of AI
For media companies investigating how to incorporate AI into their operations, open chatbots like ChatGPT, Claude, or Google Bard are often a natural starting point. Thanks to OpenAI’s game-changing launch…
The impact of media companies opting out of open-web AI training
The internet is seen by some as a vast repository of information readily available for training open and closed AI systems. However, this “data commons” raises significant ethical and legal…
Does Generative AI aid or homogenize human creativity?
Creativity fuels innovation and expression across various media disciplines. With the advent of generative artificial intelligence (AI) and large language models (LLMs), many question how these technologies will influence human…
Why custom solutions are the smart AI investment
In the fast-paced world of digital publishing, the latest wave of developments in Artificial Intelligence (AI) has emerged as a welcome solution to the organized chaos of ad operations. Yet,…
How media companies can stand out in an AI age
The introduction of AI-generated search results is just the next step in a long line of the platforms moving more of the audience interactions behind their walled gardens. This is…
International public leery of GenAI use in news
The public has a knowledge gap around generative artificial intelligence (GenAI), especially when it comes to its use in news media, according to a recent study of residents in six…