Search results for "AI"
Ad ops is too complex for generic AI—here’s what works
Digital publishers are under the gun to scale faster, monetize smarter, and do it all with fewer resources. The knee-jerk reaction? Automate everything. But here’s the kicker: not all automation…
AI can produce content. But can it tell a good story?
Generative AI enables the production of content at scale. It has been found to generate narratives with essential elements like concrete characters, logical plot development, and coherence, which are all…
AI developers favor premium media content for training
As large language models (LLMs) evolve from experimental tools to valuable assets, transparency in their data sourcing is rapidly declining. Initially, datasets were openly shared, allowing the public to examine…
How AI is helping media companies attract and engage audiences
In today’s rapidly evolving media landscape, publishers and broadcasters are increasingly looking to AI to reach new audiences and build loyalty. At Arc XP’s recent Connect London event, a panel…
Publishers need a new robots.txt for the AI era
While in some ways the web has evolved organically, it also functions within accepted structures and guidelines that have allowed websites to operate smoothly and to enable discovery online. One…
Balancing efficiency and authenticity in journalistic use of AI
Two small letters – AI – are proving major disruptors for the digital news industry. Already, 70% of journalists and newsroom leaders use generative AI in some capacity. While we…
Publishers take note: AI is bringing contextual to new heights
The journey toward third-party cookie deprecation has been long and challenging, punctuated by Google’s recent shift to a consumer-led cookie opt-out model. Still, publishers need to keep moving. Actions by…
Hot Topic: Advertising Strategy – Integrating AI: Monetization at scale
DCN members can view the on-demand video by logging in or registering for the DCN website member center using the links in the top right corner of the site. Please…
Go beyond basic chatbots to unlock the value of AI
For media companies investigating how to incorporate AI into their operations, open chatbots like ChatGPT, Claude, or Google Bard are often a natural starting point. Thanks to OpenAI’s game-changing launch…