Search results for "AI"
How Outside, FT and Dow Jones use AI for search and solutions
These days, digital media companies are all trying to figure out how to best incorporate AI into their products, services and capabilities, via partnerships or by building their own. The…
Adelaide Metrics
Adelaide Metrics is the world leader in attention-based media quality measurement. Our mission is to establish a more fair and transparent market through better metrics. Our omnichannel metric, AU, is…
Consumers value local news, though they fail to support it
Consumers value local news media, with a large majority saying that local news outlets are at least somewhat important to the well-being of their local community according to new research…
Generative visual AI in news organizations: challenges and opportunities
News has long relied on the power of visuals to tell stories: first through illustrations and more recently through photography and video. The recent rise in access to generative AI…
Let’s not allow AI to be another data disaster
The environment for collecting and using data on the web has often been compared to the wild west – a place with no rules and where only the strong (and…
Addressing uncertainty: testing addressability with programmatic curation
In the new reality for digital media, advertisers will require a multifaceted approach to targeting and attribution. This approach includes the use of alternative IDs, first-party data, contextual and Google’s…
Rise up against AI by doubling down on direct traffic
From Google to Facebook and Instagram to TikTok (and so many more), publishers have spent the last couple of decades chasing their audiences from one platform to another—only to be…