Search results for "AI"
Five Things I Learned on the Cannes’ Creative Data Innovation Jury
“What the hell is that?” was the typical reaction I had when I was asked what jury I was asked to serve on this year at the Cannes Lions Festival…
Legal & Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register to access a PDF of the webinar presentation. Legal & Legislative Committee Calls…
Native Ads Increase in Popularity and Price
Research from Business Insider Intelligence finds that native ads perform better than non-native ads and so command higher prices. According to BI, Social will remain the biggest slice of this spending but native-style display will grow its share rapidly.
Ad blocking: Why now?
Users say that they’re blocking ads because of the annoyance. But ad blocking has only recently started to catch on, and ad annoyance has been there since the beginning. Distracting blinky ads, slow page load times, security concerns, the whole enchilada. For many users, web ads in the days of dial-up connections and pop-up windows were even more annoying than the web ads of today. Today, though, ad blocking is a thing. And that’s not so much because new reasons to block ads are appearing, but because reasons not to block are going away.
Meerkat Takes Center Stage in Shark Week’s Social Strategy
Given that these days the majority of people prefer to stream television content on their own schedule, producing programming that ranks high in real-time viewership is no small achievement. Certainly,…
Member Spotlight: About.com’s Alex Ellerson
Q: Tell us a bit about your role and a bit about the path that brought you here: A: I’m the Chief Content Officer at About.com, where I lead our…
Google Search Found to Censor Results
Tim Wu, once an FTC Advisor, twice cleared Google in 2012 and 2013 of search practices that favored its own results over the result of competitors. However, in Wu’s newly…
Kantar Finds Overall Ad Spend Down 4% in Q1
Total U.S. advertising expenditures declined 4.0% in the first quarter of 2015 to $37.4 billion, though core spending only declined 2% according to data released by Kantar Media. Paid search…
Marketing Success is Dependent on Getting Digital Right
“If you aren’t getting digital right, you’re getting marketing wrong.” It seems simple, but the reality is that digital has taken over the everyday lives of consumers, and marketers are…
Do You Trust Google to be the Gatekeeper of Your Kids’ Content?
Google’s YouTube for Kids service is getting some attention recently from regulators and policymakers in Washington, DC. The FTC and now Senator Bill Nelson (D-FL) are asking questions about how content is selected for YouTube for Kids and how Google helps young viewers understand the difference between content and advertising. It has been alleged that some content is not appropriate for children and that some advertising in or around the content may not be labeled clearly enough for children and their parents.
DCN’s Recommended Reading: Week of June 25, 2015
Our picks of the must-read stories from around the web: Econsultancy: Here come the ad blocker blockers (2 min read) TheMediaBriefing: The way we were: 10 ways UK media consumption…
High Volume of Generic Communications Disengage Digital Consumers
Consumers are highly sensitive to high volumes of mass generic communications reports the Aimia Institute. The finding is based on their global online survey, among 2,000 consumers in the UK, US, France, US, Canada and India, identifying effective brand communications.