Search results for "AI"
What’s the Big IDEA: At About.com, Data Drives Content Marketing Strategy
More than 80% of marketers, advertisers, and publishers worldwide say that data is important to the deployment of their advertising and marketing efforts and a full 92.2% believe that it’s likely to play an increasingly important role in the future. About.com is aiming squarely at the intersection of data and content marketing with the launch of its IDEA Studio, the company’s custom content studio.
Liquid Audiences Impact Content and Marketing Strategies
The Interactive Advertising Bureau (IAB) and YuMe have published a new white paper “Digital Advertising Audiences: The New ‘Liquid Consumer’ Paradigm,” which collects creative, brand, agency and publishing leadership to provide insights and guidance on navigating the new “liquid audiences” that discover content across a range of mediums, devices and platforms.
Users Value Their Time… and Your Content
Today’s consumers accept mobile ads in exchange for free apps and content reports Millennial Media in its new study What’s My Worth? The global study conducted by Opinion Research surveyed over 4,000 consumers in France, Germany, UK and US and found that almost three quarters (73%) of consumers expect to see ads to keep content free.
Apple’s Growing Power in Mobile News
For most of its life, Apple was about hardware: computers, then iPods, iPhones, iPads and the Watch. But along the way, Apple also delved into software but mainly tried to be a platform for content (think iTunes). Now it’s moving in a new direction, putting more emphasis on news curation with its coming News app and offering up mobile ad-blocking in Safari—two moves that have publishers scratching their heads.
DCN’s Recommended Reading: Week of June 18, 2015
Our picks of the must-read stories from around the web: Re/Code: Apple’s Latest Product Is Privacy (5 min read) Al-Jazeera: Google’s Privacy Whitewash (3 min read) Business Insider: All of…
Digital Content Next Staffs Up for Growth
NEW YORK – (June 17, 2015) – Digital Content Next (DCN), the only trade association dedicated to serving the unique and diverse needs of high-quality digital content companies today announced…
Reuters’ Digital News Report Finds Social, Mobile on the Rise but Video Flat
The Reuters Institute 2015 Digital News Report’s global tracking study (20,000 news consumers in 12 countries) offers robust findings on consumer news consumption. The U.S. country-specific data (2,295 news consumers) identifies Online—which includes social media—as the main news source (43%) compared to TV (40%), Social (11%) and Newspaper (5%).
How One Central Data Platform Can Help Build a Better Ad Strategy
Making business decisions without good data to back it up is simply guessing. We know that metrics are a requirement in our daily lives, but are we using the data we need or just the data we have access to? As they relate to an advertising campaign, metrics help track campaign activity in order to effectively plan, implement, and evaluate both current and future campaigns. With digital advertising, campaign owners can track and optimize exposure, response, and overall effectiveness of ad campaigns. Digital advertising offers the opportunity for marketers and agencies to easily gather these metrics so that they can better evaluate and understand ad campaigns.
A Look Inside the Courageous Mindset of Turner’s Branded Content Studio
In an age where everybody’s a content creator, being the most trusted news brand is no small accomplishment. So when Turner Broadcasting announced the launch of Courageous, its branded content studio, it didn’t simply hype the reach of its news brands CNN and HLN. The company placed almost equal emphasis on maintaining the trustworthiness on which that reach is built. “Year after year, Pew says we’re the most trusted name in news, which gives us incredible reach” says Vice President and Group Creative Director Otto Bell. And Bell makes it clear that this trust must extend into the work coming out of the branded content studio because “We cannot afford to undermine the very reason people come to us in the first place.”
MMA Releases Guidance Report on Location Audience Targeting
Drawing from its SMoX Study, the Mobile Marketing Association (MMA) has released a new Guidance Report entitled “Location Audience Targeting.” As the report puts it, Mobile has changed the way we think about digital audiences. No longer just a tool for “in the moment” targeting, major brands are now leveraging the rich contextual information that location provides to create highly-targeted audience segments, enabling them to strategically target consumers at specific points in their day, not just when they’re within close proximity of a brand’s store or restaurant.
5 Ways Industry Leaders Need To Step Up
For those that have been watching the move to digital for decades, it’s often hard to appreciate how much transformation is still going on. We’re literally writing history and building…
What to Expect from Everyday Health’s Wildflower Health Partnership
There are few of life’s milestones as exciting—or as nerve-wracking—as pregnancy. Everyday Health has long helped its audience optimize their heath, manage issues, and prepare for pregnancy and parenthood. It is no surprise that among its most popular franchises is What to Expect, which was built upon what many women call “the pregnancy bible,” Heidi Murkoff’s guide for expectant mothers that has spent more than 690 weeks on the New York Times’ Bestseller List. The company’s latest move leverages the incredible popularity of What to Expect through a strategic partnership with Wildflower Health, which produces mobile health programs that help families tap into the healthcare system and make more informed health decisions.