Search results for "AI"
IAB Survey Finds Mobile Consumers Worldwide are Watching Long Form Video
Mobile screens are becoming more popular for streaming longer-form video, according to “Mobile Video Usage: A Global Perspective,” a new survey of consumers from 24 countries around the world who watch smartphone video, published by the Interactive Advertising Bureau (IAB). Whether short or long or in-between, substantial numbers of video viewers report their video consumption on smartphones has increased year-on-year in all of the study’s participating nations.
Q&A: TheMediaBriefing GM Defines The “Big Four” Issues for the Digital Media Industry
We sat down with TheMediaBriefing General Manager Daniel Williamson to get his take on the major issues he sees for digital media companies today. Not surprisingly, the continued development of sustainable business models remains top of mind. VC-fueled new media businesses have led the charge in growing huge audiences and investing in technology, branded content and digital video to monetize that growth.
Marketers Shift TV Budgets to Programmatic Video
Unruly’s Programmatic Video Pulse 2015 is a survey-based report that examines the rapidly growing programmatic video landscape. Based upon a survey of 1,000 marketers, the report identifies trends, hurdles and…
Re/code + Vox: Lessons on Being a Big Fish
There’s an old adage that sometimes it’s better to be a big fish in a small pond rather than a small fish in the ocean. The technology news industry is an example of this. Rather than leading to a debate about whether it was the right or wrong decision for Re/code and Vox to merge, the discussion that’s evolved has more to do with the hard realities of what’s necessary for journalistic enterprises to stay afloat.
DCN’s Recommended Reading: Week of June 4, 2015
Click to see all our recommended industry reads.
Augmented Reality Takes Weather Channel Talent—and Viewers—Inside a Tornado
Jeremy Jones, the Company’s director of television products, says that as part of Clark’s mandate the team explored a variety of graphics they could incorporate into weather coverage and also set out to fundamentally re-imagine the weather map. “We’ve relied on the green screen for years now and we wanted to get our people out of the map and move away from boxes in boxes.”
DCN Members React to the API’s Innovation Report
The American Press Institute recently published a “best practices for innovation within news organizations report,” which examined how news organizations foster innovation. And because many of the participating news organizations are those with strong brands and legacy print businesses, the need to innovate—and the challenges that entrenched business models and structures pose—are many. We reached out to a handful of our member companies to gauge their reaction to the best practices and see if they had any other insights to add.
Member Spotlight: Edmunds.com’s Avi Steinlauf
Q: Tell us a bit about your role and the path that brought you here. A: I’ve been at Edmunds for almost 18 years. After finishing business school at Kellogg…
Augmented and Virtual Reality Get Real: A Look at Media Applications Happening Now
Early practical developments for Augmented Reality (AR) have ranged from manufacturing and engineering to retail and medicine. And brands such as Heinekin, Toyota, Dominos and Ford have already embraced AR as a way to advertise, demo products and ease the path to purchase. Virtual Reality (VR) is also making a big splash with the marketing community, with Forbes calling it “the next big advertising medium. Here are a few recent examples of how media companies are experimenting with AR and VR.
The 2015 Internet Trends Report
KPCB’s Mary Meeker has released the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, Meeker reports that the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key global Internet trends: While still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7.
4 Tips for Improving Programmatic CPM
As the click declines from its position as the metric of prominence, contextual data, viewability and high impact opportunities for engagement have become increasingly valued and sought after by brands. Today, marketers increasingly realize that “you get what you pay for” but they expect that price tag to come with the same scale and efficiency programmatic technology delivers. So how can publishers use data and technology to command premium pricing for the premium experiences brands want—and consumers expect?
Content Pirates and Ad Hijackers Earn $200 million a Year
Digital Citizens Alliance and MediaLink have released a new edition of their “Good Money Gone Bad” report, which examines the impact of content piracy on the digital advertising ecosystem. While…