Search results for "AI"
The State of Content Marketing and Native Advertising
In order to uncover the real state of the content marketing and native advertising industry, PulsePoint and Digiday surveyed over 500 brands, agencies, and publishers, digging into the formats, current…
Verizon/AOL Deal Focuses on Mobile, So What About Content?
Something about AOL and buyouts always brings a strange sense of déjà vu. It takes us back to the glory days of the first dot-com era when then-upstart AOL bought media giant Time Warner for $164 billion in 2000. Fast-forward 15 years and now Verizon plans to purchase AOL for $4.4 billion. A lot has changed at AOL over the years; it boasts some terrific content brands… but is Verizon in it for the ad tech alone?
DCN’s Recommended Reading: Week of May 21, 2015
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Making Sense of Media Acronyms with NBCUniversal
Doesn’t it seem like this year’s Upfront presentations were filled with way too many acronyms, making it harder and harder to make sense of them? Playing House’s Executive Producers, writers and stars Lennon Parham and Jessica St. Clair break down what they all mean and how they illustrate the innovation taking place at NBCUniversal.
Examining Publisher Priorities
More than 500 people from 41 countries gathered in New York for INMA’s annual global conference, and most of the media executives in attendance were asked to cite their most important priorities today. What’s hot: digital growth, mobile revenue streams, and improved data analytics.
3 steps you can take now to make the digital ecosystem safer
In a new white paper series, the Alliance for Audited Media delves into the issues of viewability, fraudulent and invalid traffic, and brand safety and transparency. All from a side you might not have read yet – the auditor’s perspective. Based on AAM research, there are steps that all industry players – media buyers, vendors and publishers – can immediately take to make the digital ecosystem a safer place.
Are Wearables A Good Fit For Your Future?
Rather than encourage publishers “to launch 1,000 apps for smartwatches, or to partner or invest in startups developing VR and AR technologies,” a new report the World Association of Newspapers and News seeks to raise the key questions about these potentially disruptive technologies to help publishers better determine a course of action – or non-action.
What Drove Hearst to Invest in Ride-sharing Service Via?
Hearst Ventures is always on the lookout for the next big thing in the technology space that can help impact consumers’ lives. The group’s newest investment, ride-sharing company Via, shows big promise in the on-demand transportation sector and has a unique business model that provides an attractive price point and sophisticated technology that differentiates the company from the ever-expanding market competition.
Bad Ads: Research Shows They May Cost More Than They’re Worth
No one likes to click a link on a tantalizing bit of content only to be assaulted by a barrage of intrusive and annoying advertising. However Microsoft research has found that there’s also a high cost to be paid by the publishers that run these “bad ads.” Their research, The Economic and Cognitive Costs of Annoying Display Advertisements, set out to better understand the cognitive impact of annoying ads on users, and also to quantify the economic cost of annoying ads for publishers. Let’s just say their findings are more than a little jarring.
DCN’s Recommended Reading: Week of May 14, 2015
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Price Matters in Move from TV to Streaming Video Consumption
According to Limelight’s 2015 State of Online Video report, most people watch 1-2 hours of online video each week, though younger viewers do watch more overall. When asked under what circumstances respondents would terminate service with their cable or pay-television subscriber, the largest percentage of respondents indicated, by a wide margin, that they would terminate their subscription because of increasing prices. Again, this number is even higher among young Millennials of which more than 40% indicated that they would terminate for financial reasons.
Legal & Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register to access a PDF of the webinar presentation. Legal & Legislative Committee Calls…