Search results for "AI"
Ten Keys to the Digital Newsroom Transformation
According to a report on the results and key learnings from the partnership so far, “Digital Leads: 10 keys to newsroom transformation,” these newsrooms have increased activity on digital and social platforms by developing unique coverage of local topics of high interest to their communities. They have embraced new ways of interacting with audiences, including social media, real-time coverage and hosting community forums. They have begun to regularly produce video, data and other non-narrative story forms. At the same time, they have found ways to streamline print production, focusing more effort on digital platforms.
Accounting for Attention Minutes as a Currency
Time-based metrics are of considerable interest to online publishers. There seems little doubt that “attention minutes,” in one form or another, will be a tool used by both marketers and media. DCN has identified many of these possibilities. But it’s far from clear whether these metrics will, or should, displace more conventional measures of audience size. To consider the strengths and weaknesses of time-based metrics as currencies, we explored the relationship between the time people spend with websites and the popularity of those sites.
At Collision, The Name of the Game is Innovation
Innovation was the dominant theme at the Collision conference, held last week in Las Vegas. This is not surprising given that the event attracts hundreds of startups and hosts a two-day pitch competition. In fact, the event format innovates on the traditional tech conference by eschewing the standard Las Vegas strip stomping grounds for a couple of airplane hangars near the old section of the city. Collision founder Paddy Cosgrave teamed up with Zappos Founder Tony Hsieh to bring the event to this section of Vegas as part of Hsieh’s vision to reinvent the area where he moved the company two years ago. The two kicked off Collision with a discussion about their shared passion for innovation.
NewFronts 2015: It’s All About the Video – and Tech
There was a time when the NewFronts were considered a side show to the Upfronts, almost a joke. What’s the point of buying digital ads “ahead of time” when there is infinite inventory online and no real schedule? But things have shifted considerably in the past few years. The NewFronts, now in their fourth year, were a serious blow-out party, with 33 presenters – up more than 50 percent since last year – threatening to outshine the Upfronts. And what has been the catalyst? Video, of course. Because now everyone from Yahoo to WSJ to Vox has their own video shows. So that makes the NewFronts much more like Upfronts, with seasons for shows – even if those shows can be binged instantly, in some cases.
DCN’s Recommended Reading: Week of May 7, 2015
WSJ: Vox CEO Says Quality Will Trump ‘Clickbait’ (5 mins) Mashable: I watched the Pacquiao-Mayweather fight on Periscope and saw the future (6 mins) WSJ: Facebook Offers to Let Publishers Keep…
3 Marketing Takeaways from Day 1 of Collision
This week nearly 7,500 people from 89 countries made their way to two airplane hangars in downtown Las Vegas for Collision, a “new kind of tech event,” in which tech is approached as an intrinsic part of every aspect of business. In addition to sessions on four main stages—Center, Enterprise, Builders and Marketing—the event attracts speakers and attendees from Fortune 500 companies to nascent startups, along with no small number of VC and Angel investors. What they all have in common is a focus on what’s next and driving the innovation that will take us there.
The Evolution of Native Advertising: Native Lite
The popularity of native advertising is well documented, but as the practice matures, it’s also shifting its form. In other words, not all native advertising is the same any more. I’m amazed just how much the concept of native advertising has already shifted and stretched. It was once assumed that native advertising was always paired with editorial content either written by, for or influenced by the advertiser, but now we see an increasing number of native ads with no editorial component at all.
Measuring ROI Holds Marketers Back from Original Digital Video Investments
Content marketing that leverages digital video is seen as one of the best storytelling mediums by marketers and is garnering bigger, standalone budgets, yet these same brand advertising executives are challenged with justifying its ROI, according to a qualitative study “Content Revelations” from DigitasLBi and IAB.
Q&A with Josh Sternberg, Content Strategist, Washington Post Brand Studio, on Content Marketing
Content Marketing is great for brand awareness and offers a way for a brand to align themselves with high-quality content around a particular brand attribute that they are interested in, want to be associated with or want to own. For example, every brand wants to be known for innovation, but there’s nuance to that. The good news is that many brands actually are innovative, but you have to figure out from where and tell those stories.
Member Spotlight: AccuWeather’s Marie Svet
Q: Tell us a bit about your role. A: I lead the monetization strategy for the web, mobile, and connected media platforms of AccuWeather. That means I direct everything from…
Live Social Streaming: The New Front for Media Piracy Battles
While there have been many streaming piracy suits to date–from Napster to YouTube—the potential for anyone with a phone to stream live, super-premium media events creates a fresh level of hell for media executives who invest in these must-see, highly exclusive events. Recent actions by HBO, Showtime and the NFL make it clear that this is a threat to be taken seriously.
OTT Subscriptions on Track to Quadruple by 2019
New data from Juniper Research shows that subscriptions from over-the-top (OTT) TV providers such as Netflix and Amazon Prime will generate $31.6 billion by 2019, up from just under $8 billion in 2014.