Search results for "AI"
Online Video is the Fastest-growing Category of Internet Advertising
Online video advertising revenue is estimated to reach 16.2 billion worldwide with the US by far the largest market at $8.5 billion reports ZenithOptimedia’s Online Video Forecasts 2015. Given the rapid penetration of smartphones and tablets, worldwide total video consumption is expected to increase by 20% in the coming year from 48.1 minutes per day this year to 57.6 minutes per day in 2016.
DCN Continues Record Growth Trajectory, Adding Eight New Members
DCN continues to see record growth under its new agenda having added 30 percent to its membership in the past twelve months to add a highly diverse group of brands.
Digital Content Next Announces Eight New Members: ABC, The E.W. Scripps Co., Fusion, IJReview, Onion, Inc., Refinery29, New Republic and Tribune Publishing
Newest additions, slate of 2015 programming continues momentum for revitalized trade association that represents the voice of digital content companies New York, NY – (August 5, 2015) – Digital Content Next (DCN), the…
Bon Appétit and Epicurious Cater to Marketers and Consumers with Buy Ingredients Button
With its unique perspective on food as part of an overall lifestyle – “life through the lens of food,” – it makes sense that the team at Bon Appétit is always on the lookout for innovative ways to cater to its customers’ needs and evolving expectations. Epicurious, its sister site, is no stranger to digital innovation—with its popular app and ever-expanding range of interactive tools and video content. Together, these brands make-up Condé Nast’s Food Innovation Group, which was formed a year ago to offer advertisers both brand equity and scale.
The Power of Intent in Next Gen Digital Media
Consumers today have an unprecedented amount of choice — where they get information, where they shop, what device they use. This gives marketers infinite options on the places they can go to target eyeballs, demographics and customers and, paired with advertising technology. And it’s rendering certain publisher brands almost irrelevant. Never before has it been so important to truly differentiate yourself as a publisher. It’s no secret that many companies’ whose main offering is journalism are struggling to avoid becoming the next Internet failure.
Univision Builds a “Billennial” MCN to Make the Most of Social Stars’ Influence
U.S. teens are bigger fans of YouTube stars than they are the best-known celebrities in film, TV and music so it is no surprise that media companies and brands are experimenting with ways to bridge the gap and incorporate these new media phenomena into the mainstream mix. Disney took the acquisition route when it purchased Maker Studios last year, however Univision decided to build its own multi-channel network (MCN) of content creators from platforms such as YouTube and Vine. The new Univision Creator Network is also an effort to build Univision Communications’ connection with bilingual millennials or “billennials.”
Are Recommended Links the Gateway to Brand Hell?
Warning: If you’re 100% focused on short-term revenue with little regard for your brand, your customers, or what they think, you don’t need to read further. This press release recently caught my eye: Revcontent Powers 100…
DCN’s Recommended Reading: Week of July 30, 2015
Our picks of the must-reads from around the web: Ad Age: Ad Blocking: A Problem in Need of a Creative Solution (4 min read) Politico: Nick Denton Wins Again (4 min…
Ad Blocking: A Problem in Need of a Creative Solution
Instead of Blocking the Blockers, Let’s Focus on Making Advertising Better The adoption of ad blockers is climbing at an alarming rate, with usage doubling since 2013. The reason cited…
Homepage Layout Matters
Want people to pay for your content? It’s simple: Get to know their needs, and create content experiences that meet them. That may sound simple but as Harvard Business Review’s (HBR) success shows, it takes a lot of work to get it right. Josh Macht, Harvard Business Review Group Publisher, describes their process as an on-going conversation with customers. These days, that means finding multiple ways to interact with not only HBR’s 285,500 paying subscribers, but also the 5 million people in its database.
The Secret to Harvard Business Review’s Subscription Success: Its Customers
Want people to pay for your content? It’s simple: Get to know their needs, and create content experiences that meet them. That may sound simple but as Harvard Business Review’s (HBR) success shows, it takes a lot of work to get it right. Josh Macht, Harvard Business Review Group Publisher, describes their process as an on-going conversation with customers. These days, that means finding multiple ways to interact with not only HBR’s 285,500 paying subscribers, but also the 5 million people in its database.
CMOs Report that Content Marketing is Effective
Spredfast partnered with The CMO Club to survey over 200 Fortune 500 CMOs from around the country. They were asked questions about their biggest priorities, their challenges for 2014, and what they have found to be the best ways to engage their audiences. As they report, “with attention so fractured, it’s not surprising that 95% of CMOs surveyed are relying on content marketing to engage their audiences every step of the way.”