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Online Video is the Fastest-growing Category of Internet Advertising

August 5, 2015 | By Rande Price, Research Director – DCN @Randeloo

Online video advertising revenue is estimated to reach 16.2 billion worldwide with the US by far the largest market at $8.5 billion reports ZenithOptimedia’s Online Video Forecasts 2015.

Given the rapid penetration of smartphones and tablets, worldwide total video consumption is expected to increase by 20% in the coming year from 48.1 minutes per day this year to 57.6 minutes per day in 2016. Mobile devices are expected to be the main platform for viewing online videos growing from 46.8% (22.5 minutes per day) share of time spent this year to 52.7% (30.4 minutes per day) in 2016.

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Online video viewing globally skews to young adults and is slightly more male (14.2% males 18-24 and 13.8% males 25-34 vs. 8.5% females 18-24 and 8.4% females 25-34) based on comScore (Video Metrix, September 2014).  Understanding online video consumption habits and the video publishing infrastructure is important to marketers in identifying the right short- and long-form advertising and branding opportunities for their target audience.

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