Search results for "AI"
Edmunds.com: Content Company or Tech Platform?
It is unlikely that most consumers today, steeped in the facility of web-based research, realize that Edmunds.com, Inc. debuted as a paperback newsstand publication in the 1960s. Even then, the company was focused on consolidating automotive specifications to help car shoppers make buying decisions. Thirty years later—after early forays into CD-ROM publishing—the company launched its website, Edmunds.com, embracing the promise of the web to deliver timely content.
Facebook Pushes into Video as Creators Cry Foul
Social domination is not nearly enough for Facebook so it decided to take on YouTube with omnipresent auto-play videos in News Feeds. But a funny thing happened on the way to world video domination… While Facebook says it is hitting 4 billion video views per day and gaining on YouTube, there’s been a backlash from video creators on YouTube who believe Facebook is cooking the books. And all this is happening while Facebook is expanding video options for publishers with a slew of advertising updates.
DCN’s Recommended Reading: Week of August 20, 2015
Our recommended reads from around the web: The New Yorker: Facebook Should Pay All of Us (4 min read) Doc Searls: Separating advertising’s wheat and chaff (13 min read) WSJ:…
Where’s the signal? (And why it matters to digital advertisers)
Philosopher Thomas Wells, in an essay for the Australian Broadcasting Corporation, argues that advertising is a market failure. For the web, though, there is still time to turn advertising into a net positive, if we fix a few things. The main reason advertising exists is to help deal with information asymmetry. Nobel Prize-winning economist George Akerlof pointed out that, in a market where low-quality and high-quality sellers compete, and sellers know their products better than buyers do, high-quality sellers have trouble staying in business.
New Runner’s World Utility App Shows-Off Rodale’s Invigorated Innovation Strategy
Who knows runners better than Runner’s World? In publication since the 60s, the magazine boasts 18 global editions and reaches millions of people worldwide—from beginners to hardcore marathoners. The brand, like many others in the Rodale stable, takes great pride in the sense of community it builds around interests, which in turn feeds its understanding of the content its readers crave. With the debut of Rodale’s first utility app, Runner’s World GO, the company is also betting it knows what its readers need.
Ad Tech: Is opting-out the only way to change things?
Joanna O’Connell had an interesting reaction to news that a few young publishers have decided to spurn ad tech. Without a doubt, the ad tech space is full of promise…
DCN’s Recommended Reading: Week of August 13, 2015
What the DCN team has been reading this week: Medium: Theft, Lies, and Facebook Video (7 min read) AdExchanger: What The Past Says About The Future Of Ad Tech (5…
Ad Blocking Predicted to Cost Ad Industry $21.8 billion in 2015
Use of ad blocking software is gaining rapid adoption with 198 million monthly active users worldwide reports The Cost of Ad Blocking published by PageFair and Adobe. Global usage of ad blocking software increased 41% from 2Q14 to 2Q15. In the U.S. alone, ad blocking usage expanded to 48 million monthly unique users, a growth of 48%, presenting approximately 16% of the U.S. online population.
Four Online Video Advertising Trends You Should Be Thinking About
For all the similarities to linear television advertising, there is actually quite a lot that is unique to the market for online video ads. These findings explore the most recent trends we observe in the data. One thing is for certain: Online video advertising is a moving target. Here are a few things to consider, based upon the insights we’ve gained…
What Marketers Think of Big Data and Internet of Things
2nd Watch surveyed 500 IT and marketing professionals in large and midsize companies regarding the use of big data, Internet of Things (IoT) and cloud-based data warehouse technologies to support digital marketing plans and programs. The results indicate growing confidence in the use of these technologies and success deploying them. 2nd Watch has released an infographic that provides top line results from its research.
Is Programmatic Part of a Winning Strategy?
There is always a sense of inevitability when it comes to robots and automation. Of course, factories are automated and these days, robot write basic news stories. We expect some kind of self-driving car to hit the road in the not-so-distant future. But what about online ad sales? Should that process be completely automated or is there still a need for one-on-one custom attention for each sale? While the trend among larger publishers has been toward more programmatic ad sales, a few surprising hold-outs are bucking the trend.
How Well Do You Know The OTT Video Market?
Following on the heels of a recent survey of over-the-top (OTT) trends published by Level 3 Communications and Unisphere Research, a division of Information Today, Inc. A new infographic reveals a potential shift in consumption and delivery practices. Interest in live linear programming continues to grow, with OTT services beginning to offer live channels. As the report points out, OTT providers need to continue enticing new prospects to gain market share.