Search results for "AI"
Mobile Use: Simply Spectacular. Mobile Ads? It’s Complicated.
The attention surrounding mobile is old news now — as more people spend time with their handheld gadgets, content is becoming more streamlined for these devices. But mobile advertising? That’s a whole different story. It’s messy, inconsistent, dominated by tech platforms and not functioning well for most publishers. In the words of a Facebook status update: It’s complicated. The raw numbers for mobile advertising tell us of a thriving, growing business. A recent report from the Interactive Advertising Bureau showed that mobile ads brought in $32 billion in 2014, a 65% increase from 2013, when it was estimated at $19.3 billion. Yet a new report from the Wall Street Journal suggests the hype surrounding mobile advertising may be more about the talk and less about the show.
DCN’s Recommended Reading: Week of September 3, 2015
Our recommended reads from around the web: NYT: The Virginia Shooter Wanted Fame. Let’s Not Give It to Him. (8 min read) Doc Searls: Will Content Blocking push Apple into advertising’s…
The Golden Age of Connected TVs
SMART TV penetration has reached a milestone in Q2 2015 with 46 million U.S. internet households now owning a connected device. According to NPD’s Retail Tracking Service these devices include TVs, video game consoles, streaming media players, and Blu-ray Disc players that consumers can connect to the Internet giving access to over-the-top (OTT) content services such as Netflix, Amazon Prime and Hulu for over-the-top content.
Preparing for 2020: Getting to Know the Millennial Woman
Are we ready for the year 2020? In only five short years, the millennial generation will be the largest, most influential generation we’ve encountered. They will represent the majority of the work force, account for two-thirds of all first-time home buyers and represent over $2.5 trillion in spending. While leading millennials have already embraced this “adult” life, trailing millennials will be following in their footsteps by the year 2020. What will this mean to publishers and marketers?
Survey Reveals Publishers Programmatic Frustration
In a survey of more than 600 buy and sell side professionals Technorati found that almost half of publishers (45.45 %) say they are frustrated by not being able to have demand partners compete with each other on each impression. As a result they are forced to use tactics they don’t peculiarly like to try and maximize yield.
Do Millennials Consume Content, Ads and Shop Differently?
A new report from Adroit Digital compares Millennials’ shopping behaviors and advertising preferences with those of their older counterparts. While Adroit points out that a great deal of research closely examines generational behaviors and attributes, this report focuses on behaviors, particularly how Millennials shop, consume content and respond to advertising as compared with older shoppers.
Updated Love My Shape App Should Inspire Some Creative Marketing Exercises
Just this week, new research from The CMO Council and IBM found that advertising budgets are rising—but so are marketers’ expectations. According to the research, marketers recognize the ability of digital to align with every stage of the buyer’s journey and plan to invest accordingly. They are also increasingly experimental, exploring a wide range of channels and tactics to connect with buyers. This doesn’t surprise John Balen, Shape’s Associate Publisher, Marketing who has watched this trend develop over the past several years: Marketers want new and exciting ways to engage potential buyers.
Change is the Name of the Game in Digital Sports Media
I have to admit last Friday was a bit of a time warp for me. I attended the inaugural Digital Sports Media Summit launched by The Knight Foundation and digital upstart SportsManias. Remarkably, in my nearly 20 years in sports media, I never attended a sports conference from start to finish. But this time, I was able to sit back and take notes. I experienced a lot of déjà vu in the themes, and left with a few important takeaways. Most of all, I was reminded why sports is the ultimate playground for digital media: It constantly brings with it the opportunity to take on risks and to innovate without many of the barriers in other categories.
DCN’s Recommended Reading: Week of August 27, 2015
Our recommended reads from around the web: NYT: The Virginia Shooter Wanted Fame. Let’s Not Give It to Him. (8 min read) Doc Searls: Apple’s content blocking is chemo for the cancer…
Mobile Technology Bridges the Digital Divide
Millennials, the first digitally connected generation, display more similarities in technology use than differences among two of the largest ethnic groups in the United States. It appears growing up digitally connected with total access has preempted the technological divide. To understand this further, the American Press Institute and the Associated Press-NORC Center for Public Affairs Research conducted the Media Insight Project for the second time among digital Americans ages 18-34.
The State of Tags in Digital Media
Based upon its work with nearly 400 digital media organizations, the Parse.ly team examined how different companies use, or don’t use, tags and published an Authority Report on The State of Tags in Digital Media. According to the report, there’s been a significant amount of discussion about the possibility of expanding the usefulness of tags beyond topic identification to a classification system of anything including identifying sponsored content, sentiment, tone, and length. Interestingly, Parse.ly found that tags have no bearing on audience size.