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Magazine Apps Keep Publishers Profitable and Users Engaged

July 8, 2015 | By Rande Price, Research Director – DCN @Randeloo

A new study released by Maz Publishing showcases strong profitability and user engagement in digital publishing. The findings presented by Maz, a digital publishing platform, is based on 139 million pages views from 1,030 magazine apps, like Conde Nast, Forbes, and USA.  Maz’s analytic component is built into every app to track downloads, usage, user behavior, etc. This information was aggregated from 2013 to 2015 for this analysis.

Key insights include:

  • Bigger devices are still more popular. Close to two-thirds (63%) of all app sessions occur on a tablet.
  • Seven in ten users (70%) prefer private sharing of content over public. Within private sharing, 44% prefer using email, 26% save, 18% copy, 8% SMS and 4% use Evernote.
  • Readers of different genres (e.g. Business, Entertainment, Lifestyle and Sports) engage with apps differently. Sport app users are the most active; posting two times more on facebook than Business and Entertainment app users and tweeting two times more than Entertainment app users.
  • Total digital magazine views increased by 149% from 17.3 million in 2013 to 43 million in 2015.
  • App launches continue to grow, 44% growth on iPhone and 132% on iPad from 1Q 2014 to 1Q 2015.
  • Time Accessed, trial usage with an allotted time period, proved to have a high conversion rate.
  • Push notifications proved effective, two times more app downloads and sessions the day of notification.
PVgrowthmagapps
Digital magazine page view growth from 2013 – 2015.
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