Research / Insights on current and emerging industry topics

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New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN streaming video, subscriptions

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

It’s a critical time to refocus your subscription strategy

September 15, 2022 | By Rande Price, Research VP – DCN

Research

TV is Now the 2nd Screen for Kids
July 14, 2015 audiences, digital video, millennials, mobile
Research

Magazine Apps Keep Publishers Profitable and Users Engaged
July 8, 2015
Research

Native Ads Increase in Popularity and Price
July 6, 2015 native advertising
Research

More Professional and Snackable Digital Content
July 2, 2015 short form, video
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Google Search Found to Censor Results
July 1, 2015 search
Research

Kantar Finds Overall Ad Spend Down 4% in Q1
June 30, 2015 Ad Spending
Research

Marketing Success is Dependent on Getting Digital Right
June 29, 2015 big data, marketing spend, mobile marketing
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High Volume of Generic Communications Disengage Digital Consumers
June 24, 2015 personalization, push notificiations, SMS
Research

Liquid Audiences Impact Content and Marketing Strategies
June 23, 2015 audiences, content consumption
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Users Value Their Time… and Your Content
June 19, 2015
Research

Reuters’ Digital News Report Finds Social, Mobile on the Rise but Video Flat
June 17, 2015 digital advertising, mobile, news consumption, social media, video
Research

MMA Releases Guidance Report on Location Audience Targeting
June 15, 2015 location-based, marketing, MMA, mobile, targeting