Research / Insights on current and emerging industry topics

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DCN Direct Audience Revenue Case Studies Report

February 6, 2019 | By Rande Price, Research Director—DCN

Google data collection research

August 21, 2018 | By DCN

2015 DCN Bot Benchmark Report: What makes a publisher premium

September 28, 2015 | By DCN

Research

Today’s paradox of privacy
August 16, 2017 data collection, digital privacy, privacy
Research

Consumer publishing is changing: Which advertising methods are working best?
August 11, 2017 digital advertising, native advertising, print advertising
Research

Online testing provides strong support for site redesigns
August 9, 2017 user experience, website design
Research

Trusting News Project sets out to re-establish news media credibility and value
August 2, 2017 fake news, subscriptions, trust
Research

SVOD subscriptions become the norm
July 26, 2017 digial video, streaming, SVOD, VOD
Research

Google’s dominance in digital ad spending continues, though challengers have emerged
July 25, 2017 digital advertising, duopoly
Research

Publishers shift focus to vertical video
July 18, 2017 digital video, mobile advertising
Research

Privacy and transparency practices are on the rise for many sites
July 12, 2017 privacy, security, transparency, trust
Research

People will pay for news, research finds. But they expect fairness and accountability.
June 28, 2017 mobile, news consumption
Research

The data shows it: Article pageviews and their value don’t correlate
June 27, 2017 engagement, pageviews, supporter
Research

Digital Content Next releases Q1 2018 DCN Quarterly Revenue Report (QRR)
June 21, 2017
Marketing

What marketers need to know about the impact of negative digital advertising experiences on their brands
June 21, 2017 brand safety, digital advertising, viewability