Research / Insights on current and emerging industry topics
Archive
2021 DCN Research: Gen Z Digital Media Attitudes, Values & Behavior
The goal of this research is to help DCN members better understand the way that Gen Z experiences content to build audience reach and engagement.
September 13, 2021 | By DCN
It’s time to align data practices with consumer expectations
April 27, 2020 | By Rande Price, Research VP – DCN
New DCN research explores consumer appetite and satisfaction for digital subscriptions
September 19, 2019 | By Rande Price, Research VP – DCN
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Marketing
The case for shifting CMO budgets from tech to creative services
August 27, 2019 -
Research
Disinformation is profitable. That needs to change.
August 21, 2019 -
Research
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Research
High quality content casts positive halo over ad perception
August 19, 2019 -
Viacom dispels stereotypes and reveals actionable insights with its “Generations” study
August 15, 2019 -
Research
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Research
The halo effect is real: New research confirms that ads perform better in quality contexts
August 1, 2019 -
Research
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Marketing
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Research
Journalists are worried about the future of journalism
July 23, 2019 -
Research
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Research