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2021 DCN Research: Gen Z Digital Media Attitudes, Values & Behavior

The goal of this research is to help DCN members better understand the way that Gen Z experiences content to build audience reach and engagement.

September 13, 2021 | By DCN consumer behavior, Gen Z, generation z, generational media usage

It’s time to align data practices with consumer expectations

April 27, 2020 | By Rande Price, Research VP – DCN

New DCN research explores consumer appetite and satisfaction for digital subscriptions

September 19, 2019 | By Rande Price, Research VP – DCN

Research

Calculating the value of media content
April 10, 2020 news consumption, subscriptions, trust
Research

Survey confirms Covid-19 news differs by source, often with misinterpretation
April 7, 2020 consumer behavior, news
Research

An analysis of the spend amidst Covid-19: threats and opportunities
April 1, 2020 digital advertising
Research

Republicans are more likely than Democrats to suffer from news fatigue
March 25, 2020 consumer behavior, news consumption
Research

How flagging content really affects the perception of truthfulness
March 17, 2020 disinformation, trust
Research

More advertising doesn’t equal more effective advertising – the numbers back it up
March 16, 2020 digital advertising, supporter
Research

Churn closes in on customer acquisition as the priority for streaming services
March 12, 2020 OTT, streaming video, SVOD
Research

Consumers oppose being microtargeted by political advertising
March 10, 2020 digital advertising, targeting
Research

How “Behind the Story” cards affect readers’ trust in the news
March 3, 2020 news consumption, transparency, trust
Publishers prepare for 2020 with technology investments
February 21, 2020 audience, content distribution, revenue diversification
New research offers a method to build habit-forming news products
February 13, 2020 media habits, user experience
Research

Gen Z not only loves content, they pay for it
February 5, 2020 consumer behavior, Gen Z, subscriptions