Research / Insights on current and emerging industry topics

Archive

Google data collection research

August 21, 2018 | By DCN

DCN’s Distributed Content Revenue Benchmark Report

January 25, 2017 | By Research Team

Building a strong niche publishing business

January 19, 2017 | By Michelle Manafy, Editorial Director – DCN

Perspectives

How to engage multitasking, multiplatform consumers
April 3, 2017 content consumption, mobile, mobile marketing, multitasking
Research

3 Things standing in the way of engaged time metrics
March 31, 2017 analytics, Attention Economy, engagement, metrics, time spent
Research

As content consumption evolves, so must media and marketing strategies
March 28, 2017 Ad Blocking, content consumption, media habits, social media, streaming media
Research

Understanding the impact of mobile multitasking
March 22, 2017 apps, consumer behavior, mobile
Research

A closer look at the boards of U.S. media companies
March 21, 2017 corporate governance
Marketing

Native advertising continues to grow, but compliance issues remain
March 15, 2017 digital marketing, FTC, native advertising
Research

Young consumers may stumble onto news, but they know what they trust when they see it
March 14, 2017 demographics, news, social media distribution, trust
Research

How publishers’ engagement on social platforms has evolved
March 7, 2017 social distribution, social platforms
Research

App marketing shifts from installs to engagement
March 6, 2017 apps, consumer engagement, mobile
Research

Neurological research proves it: Context affects advertising effectiveness
February 28, 2017 context, digital advertising, engagement, marketing
Research

Podcast audiences are climbing, but the medium faces growing pains
February 22, 2017 podcasting, revenue diversification
Research

Online consumers know the source of news about half the time
February 14, 2017 content consumption, content discovery, content distribution, media habits