Research / Insights on current and emerging industry topics

Archive

2021 DCN Research: Gen Z Digital Media Attitudes, Values & Behavior

The goal of this research is to help DCN members better understand the way that Gen Z experiences content to build audience reach and engagement.

September 13, 2021 | By DCN consumer behavior, Gen Z, generation z, generational media usage

It’s time to align data practices with consumer expectations

April 27, 2020 | By Rande Price, Research VP – DCN

New DCN research explores consumer appetite and satisfaction for digital subscriptions

September 19, 2019 | By Rande Price, Research VP – DCN

Research

Frames of Reference: Online Video Advertising, Content and Consumer Behavior
June 19, 2007
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Going Mobile: An International Study of Content Use and Advertising on the Mobile Web
March 8, 2007
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OPA Research: Online Content: Attracting the Most Valuable Buyers
October 1, 2006
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OPA White Paper: A Day in the Life: An Ethnographic Study of Media Consumption
June 22, 2006
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OPA Research: From Early Adoption To Common Practice: A Primer On Online Video Viewing
March 29, 2006
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OPA Report: Paid Online Content U.S. Market Spending Report, FY 2005
March 14, 2006
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OPA Report: Paid Online Content U.S. Market Spending Report, Q1/Q2 2005 PDF
October 31, 2005
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OPA White Paper: Local Audience Measurement
October 24, 2005
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OPA Research: Online User Experience Study
July 5, 2005
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OPA Report: Paid Online Content U.S. Market Spending Report, Q1/Q2 2005
March 10, 2005
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OPA Research: Online Video Study
February 8, 2005
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OPA Report: Paid Online Content U.S. Market Spending Report, Q1/Q2 2004
November 15, 2004