Research / Insights on current and emerging industry topics

Archive

2021 DCN Research: Gen Z Digital Media Attitudes, Values & Behavior

The goal of this research is to help DCN members better understand the way that Gen Z experiences content to build audience reach and engagement.

September 13, 2021 | By DCN consumer behavior, Gen Z, generation z, generational media usage

It’s time to align data practices with consumer expectations

April 27, 2020 | By Rande Price, Research VP – DCN

New DCN research explores consumer appetite and satisfaction for digital subscriptions

September 19, 2019 | By Rande Price, Research VP – DCN

Research

OPA White Paper: The Existence and Characteristics of Dayparts on the Internet
February 6, 2003
Research

OPA Report: Paid Online Content U.S. Market Spending Report, Q2/Q3 2002
December 20, 2002
Research

OPA Report: Paid Online Content U.S. Market Spending Report, Q1 2001 through Q1 2002
August 1, 2002
Research

OPA Media Consumption Study: Consumers with Workplace Internet Access Spend More Time Online than TV
January 8, 2002
Research

OPA/Harris: Internet Grows as Primary Source of News & Information in Weeks Following 9/11
October 5, 2001