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2021 DCN Research: Gen Z Digital Media Attitudes, Values & Behavior

The goal of this research is to help DCN members better understand the way that Gen Z experiences content to build audience reach and engagement.

September 13, 2021 | By DCN consumer behavior, Gen Z, generation z, generational media usage

It’s time to align data practices with consumer expectations

April 27, 2020 | By Rande Price, Research VP – DCN

New DCN research explores consumer appetite and satisfaction for digital subscriptions

September 19, 2019 | By Rande Price, Research VP – DCN

Research

OPA Report: Paid Online Content U.S. Market Spending Report, Q1/Q2 2005 PDF
October 31, 2005
Research

OPA White Paper: Local Audience Measurement
October 24, 2005
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OPA Research: Online User Experience Study
July 5, 2005
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OPA Report: Paid Online Content U.S. Market Spending Report, Q1/Q2 2005
March 10, 2005
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OPA Research: Online Video Study
February 8, 2005
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OPA Report: Paid Online Content U.S. Market Spending Report, Q1/Q2 2004
November 15, 2004
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OPA Research: Generational Media Study
September 21, 2004
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OPA Study: The Broadband-Enabled 18 to 34 Year-Old: Behavioral Analysis
June 3, 2004
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OPA Report: Paid Online Content U.S. Market Spending Report, FY 2003
May 11, 2004
Research

OPA Research: 18 to 34 Year-Olds: Behavioral Analysis
March 29, 2004
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OPA Research: Multi-Channel Media Brand Study
February 12, 2004
Research

OPA White Paper: The Web Habit: An Ethnographic Study of Web Usage
February 2, 2004