Access and entertainment research from Parks Associates finds 57% of consumers in U.S. broadband households subscribe to an OTT (over-the-top) video service, such as Netflix or Hulu Plus. In its new report, TV Everywhere and the New World of OTT, the research firm reports the average U.S. broadband household spends $9 per month on Internet video, up from $7 in 2012.

Data highlights from Parks Associates include:

• There will be nearly 50 million streaming media players sold globally by 2017.
• S. broadband households watch an average of 3.4 hours of Internet video per week.
• S. broadband households spend more than $6 per month on average on subscription OTT video services.
• Among U.S. broadband households with a pay-TV subscription, 15% are very interested in at least one OTT service, compared to 9% of households without a pay-TV subscription.
• 7% of U.S. broadband households are likely to subscribe to an OTT video service from HBO.
• Over 50% of U.S. broadband households subscribe to an OTT video service.
• More than 75% of streaming media player owners have an OTT subscription.
• Homes with children spend on average 90% more on OTT services and digital video than homes with no children.

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