Access and entertainment research from Parks Associates finds 57% of consumers in U.S. broadband households subscribe to an OTT (over-the-top) video service, such as Netflix or Hulu Plus. In its new report, TV Everywhere and the New World of OTT, the research firm reports the average U.S. broadband household spends $9 per month on Internet video, up from $7 in 2012.
Data highlights from Parks Associates include:
- There will be nearly 50 million streaming media players sold globally by 2017.
- S. broadband households watch an average of 3.4 hours of Internet video per week.
- S. broadband households spend more than $6 per month on average on subscription OTT video services.
- Among U.S. broadband households with a pay-TV subscription, 15% are very interested in at least one OTT service, compared to 9% of households without a pay-TV subscription.
- 7% of U.S. broadband households are likely to subscribe to an OTT video service from HBO.
- Over 50% of U.S. broadband households subscribe to an OTT video service.
- More than 75% of streaming media player owners have an OTT subscription.
- Homes with children spend on average 90% more on OTT services and digital video than homes with no children.