Research / Insights on current and emerging industry topics

It’s time to align data practices with consumer expectations

To better understand consumer expectations with online data collection practices, Digital Content Next (DCN) surveyed a nationally representative sample of adults in the U.S.

April 27, 2020 | By Rande Price, Research Director – DCN Ad Blocking, digital advertising, digital privacy, personalization, privacy

New DCN research explores consumer appetite and satisfaction for digital subscriptions

September 19, 2019 | By Rande Price, Research Director – DCN

DCN Direct Audience Revenue Case Studies Report

February 6, 2019 | By Rande Price, Research Director – DCN

Research

Connected TVs outnumber set-top boxes
May 3, 2016 Connected TV, OTT, streaming
Research

Brand activation marketing offers unified approach to target audience
April 27, 2016 digital marketing
Research

Mobile ad inventory value rose substantially in Q1
April 25, 2016
Research

The Financial Times’ research shows speed matters
April 20, 2016 consumer engagement, Financial Times, time spent
Research

Tweets drive 8.5% of social traffic, so does the content matter?
April 15, 2016 social media, supporter, traffic
Research

Transparency is a key determent in marketers’ trust of agencies
April 13, 2016 digital marketing, transparency, trust
Research

MECLABS study points to major opportunity for online news subscriptions
April 8, 2016 newspapers, subscriptions
Research

What should be made of the civic power of social media platforms?
April 5, 2016 social media
Research

Understanding youth’s video diet so you can satisfy their cravings
April 1, 2016 audiences, digital advertising, digital video
Research

Virtual reality’s challenging future
March 30, 2016 virtual reality
Research

Location moving up in marketing priorities
March 29, 2016 location-based, marketing
Research

Ad spending forecasts still point to strong digital growth
March 23, 2016 Ad Spending