Research / Insights on current and emerging industry topics

Archive

2021 DCN Research: Gen Z Digital Media Attitudes, Values & Behavior

The goal of this research is to help DCN members better understand the way that Gen Z experiences content to build audience reach and engagement.

September 13, 2021 | By DCN consumer behavior, Gen Z, generation z, generational media usage

It’s time to align data practices with consumer expectations

April 27, 2020 | By Rande Price, Research VP – DCN

New DCN research explores consumer appetite and satisfaction for digital subscriptions

September 19, 2019 | By Rande Price, Research VP – DCN

Research

Mobile conversions climb, but cross-device is still a hike
July 29, 2016 mobile advertising
Research

Hispanic digital divide narrows
July 27, 2016 demographics, digital divide
Research

Data powers digital media
July 26, 2016 big data
Research

Do the UK’s public service broadcasters effectively serve the people?
July 20, 2016 streaming, television, video
Research

CMOs: Do You Know Where Your Ads Are? New research proves why it matters.
July 14, 2016 ad fraud, bots, brand halo, brand lift, digital advertising, viewability
Research

Consumers crave news, but what satisfies their appetite?
July 13, 2016 mobile, news consumption, social distribution
Research

Video is a big ad opportunity, but it is not without challenges
July 12, 2016 Ad Blocking, digital advertising, video advertising
Marketing

What makes ads great? An emotional connection.
July 11, 2016 Ad Blocking, digital advertising, quality
Research

Positive viewing experience and ad-recall correlate to screen size
July 6, 2016 digital advertising
Research

Half of all viewers subscribe to SVOD
June 29, 2016 SVOD, VOD
Marketing

Content marketers still struggling, opportunities for publishers abound
June 24, 2016 content marketing, native advertising
Research

News sites face strong market challenges
June 22, 2016 Ad Blocking, mobile, news consumption