Research / Insights on current and emerging industry topics
Archive
It’s a critical time to refocus your subscription strategy
Digital Content Next (DCN) partnered with FT Strategies to better understand the digital subscription market, explore the macroeconomic influences, and identify best practices for future growth.
September 15, 2022 | By Rande Price, Research VP – DCN
2021 DCN Research: Gen Z Digital Media Attitudes, Values & Behavior
September 13, 2021 | By DCN
It’s time to align data practices with consumer expectations
April 27, 2020 | By Rande Price, Research VP – DCN
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Research
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Research
Omni-channel marketing is a must this holiday season
November 22, 2016 -
Research
Survey reveals how marketing pros make data-based decisions
November 22, 2016 -
Research
In-stream and Sidekick are preferred mobile ad formats
November 16, 2016 -
Research
Interstitial ads shown to alienate, not engage
November 15, 2016 -
Research
Mobile now accounts for almost half of all digital ad revenue
November 9, 2016 -
Marketing
Six things we now know about native advertising
November 2, 2016 -
Research
The growing economy of web scraping
November 2, 2016 -
Research
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Research
Forrester Wave report dives deep into the marketing analytics market
October 19, 2016 -
Research
Marketers weigh the pros and cons of programmatic
October 11, 2016 -
Research
Brands and agencies struggle with the pros and cons of walled garden advertising strategies
October 5, 2016