Research / Insights on current and emerging industry topics
Archive
It’s time to align data practices with consumer expectations
To better understand consumer expectations with online data collection practices, Digital Content Next (DCN) surveyed a nationally representative sample of adults in the U.S.
April 27, 2020 | By Rande Price, Research Director – DCN
New DCN research explores consumer appetite and satisfaction for digital subscriptions
September 19, 2019 | By Rande Price, Research Director – DCN
DCN Direct Audience Revenue Case Studies Report
February 6, 2019 | By Rande Price, Research Director – DCN
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Perspectives
Trust in ads triggers action
November 18, 2015 -
Research
Millennials consume premium news, and even pay for it
November 18, 2015 -
Research
Advice for addressing waterfall inefficiencies
November 17, 2015 -
Research
How mobile is changing marketing
November 13, 2015 -
Research
Mobile best practices for native ads
November 11, 2015 -
Research
Display advertising deserves more credit for inbound phone calls
November 10, 2015 -
Research
Smartphones dominate digital device popularity
November 4, 2015 -
Research
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Research
Bot fraud breaches the trust of publisher and advertiser
October 28, 2015 -
Research
Ad budgets shifting to digital video
October 27, 2015 -
Research
Who’s really cutting the cord? The answer in 7 charts
October 26, 2015 -
Research
Growing the receptivity of digital ads
October 21, 2015