Research / Insights on current and emerging industry topics

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DCN Digital Media Subscription Tracking Report: insights into a dynamic market

February 5, 2025 | By Rande Price, Research VP – DCN subscription models, subscriptions

DCN Research: Decoding the video habits of Gen Z and Gen Y

January 6, 2025 | By Rande Price, Research VP – DCN

DCN research unveils the power of representation in audience engagement

October 4, 2023 | By Rande Price, Research VP – DCN

Research

Kantar Finds Overall Ad Spend Down 4% in Q1
June 30, 2015 Ad Spending
Research

Marketing Success is Dependent on Getting Digital Right
June 29, 2015 big data, marketing spend, mobile marketing
Research

High Volume of Generic Communications Disengage Digital Consumers
June 24, 2015 personalization, push notificiations, SMS
Research

Liquid Audiences Impact Content and Marketing Strategies
June 23, 2015 audiences, content consumption
Research

Users Value Their Time… and Your Content
June 19, 2015
Research

Reuters’ Digital News Report Finds Social, Mobile on the Rise but Video Flat
June 17, 2015 digital advertising, mobile, news consumption, social media, video
Research

MMA Releases Guidance Report on Location Audience Targeting
June 15, 2015 location-based, marketing, MMA, mobile, targeting
Research

IAB Survey Finds Mobile Consumers Worldwide are Watching Long Form Video
June 9, 2015 digital video, mobile
Research

Marketers Shift TV Budgets to Programmatic Video
June 5, 2015
Research

DCN Members React to the API’s Innovation Report
June 1, 2015
Research

The 2015 Internet Trends Report
May 28, 2015
Research

Content Pirates and Ad Hijackers Earn $200 million a Year
May 22, 2015 ad fraud, malware, piracy