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How Kids’ Media Palate Changes as They Age

March 6, 2015 | By DCN

Nielsen analysis found that as young viewers cognitively and developmentally change, so too do their cross-platform habits.

According to Nielsen, kids’ media consumption across age ranges is akin to transitioning from strained peas to silverware—with distinct differences in taste, viewing and listening preference, and even who they’re viewing with.

For example, while more than 95% of all kids (2-17) prefer to watch traditional television over 20 hours a week—with Hispanic kids averaging about a half-hour more—the analysis found that older kids and teens go online on computers more, as about 29% of teens 14 to 17 years old were online via computer for at least one minute in March 2014.

Read the Nielsen post:  Grow and Tell: As Children Age from Toddlers to Teens, Their Media Palate Changes


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