Research / Insights on current and emerging industry topics

Archive

2021 DCN Research: Gen Z Digital Media Attitudes, Values & Behavior

The goal of this research is to help DCN members better understand the way that Gen Z experiences content to build audience reach and engagement.

September 13, 2021 | By DCN consumer behavior, Gen Z, generation z, generational media usage

It’s time to align data practices with consumer expectations

April 27, 2020 | By Rande Price, Research VP – DCN

New DCN research explores consumer appetite and satisfaction for digital subscriptions

September 19, 2019 | By Rande Price, Research VP – DCN

Research

Local Search to Push Mobile Search & Discovery Adspend to Nearly $17bn by 2018, Finds Juniper
April 1, 2014
Research

Programmatic + Mobile: The Differing Priorities Between Buyers & Sellers
March 31, 2014
Research

ANA/Forrester Survey Reveals Growing Demand for Programmatic Buying Education
March 31, 2014
Research

Traditional media is still a great business to be in, if you’re selling video
March 31, 2014
Research

Ooyala Global Video Index Q4 2013
March 26, 2014
Research

The State of Programmatic Media Survey Results
March 25, 2014
Research

AdReaction: Marketing in a mutliscreen world
March 17, 2014
Research

Video Convergence: Buying, Selling and Trusting Across Platforms
March 3, 2014
Research

FreeWheel Video Monetization Report Q4 2013
February 27, 2014
Research

SIIA Marketing Survey: Social Media Usage Remains High & Mobile Leaps Forward
February 26, 2014
Research

TiVo Survey Shows Millennials Embrace Both the Old and the New
February 20, 2014
Research

The CMO Survey – February 2014
February 19, 2014