Search results for "AI"
AOL and Girls Who Code Partner to Make Cambio #BuiltByGirls
Reshma Saujani, founder of Girls Who Code has made inspiration her day job at the nonprofit organization she founded to inspire, educate and equip girls with the computing skills to…
History Looks Forward to Attracting Younger Audiences with Two New Apps
History may just be the most popular subject for 7-11 year olds this fall. A+E’s History brand– which works hard to infuse the subject with entertainment value to go along…
Q&A: Aaron Broder, CEO & Co-Founder Evolve Media, on Video Ad Innovation
Q: To drive success in video advertising, what is the most important thing to consider? A: Distribution. Content will always remain king, but without a clear distribution strategy, you can…
Embedding Technology in All Aspects of Your Content Strategy
It could be my bias, but I’m hard pressed to picture a content strategy that isn’t a digital content strategy. Even organizations that deliver via multiple channels (yes, even print-centric…
OneSpot Survey: The State of Content Marketing and Distribution
A survey of over 400 marketers on their objectives, challenges and budgets for paid content distribution. Click here to view the research item.
How Programmatic Can Help Publishers Unlock New Revenue
Effective advertising is based on reaching the right audience. This was true in the 1950s. This was true in 1990s. Today, it is true more than ever. At the advent…
Creating a Successful Content Marketing Strategy
Ninety percent of B2C marketers are using some form of content marketing. However, according to the Content Marketing Institute, less than half of those marketers have a documented content strategy—despite…
Q&A: Beth Lawrence, EVP Digital Sales, Scripps Networks Interactive, on Video Ad Innovation
Q: To drive success in video advertising, what are the most important things to consider? A: A successful video business can be driven from two metrics: The first is that…
Content All Stars: Making the Most of the Media/Marketer Partnership
The most successful brands and media companies have one big thing in common: They know their customers and treasure the on-going relationship they have with them. They also both understand…
Q&A: Eric Korsh, SVP, Brand Social.Content, DigitasLBi on Content Marketing
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
Meet the OPA Content All Stars Keynotes: Soledad O’Brien, Jason Silva & Sarah Lewis
It is an exciting time here at the Online Publishers Association. Under the leadership of our new CEO, Jason Kint, we’re feeling renewed energy and enthusiasm for the digital media…
Collab/Space New York Tackles Real World Challenges to Foster Industry-wide Collaboration
Collaboration is the key to the future of digital media and it is essential for survival, according to Mark Glaser, Executive Editor of PBS MediaShift and host of the brand’s…