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Purch Increases its Commitment to Connecting Content, Commerce and Community
Purch continues to build up its ecommerce offerings with the launch of two new digital storefronts this month, which integrate curated commerce experiences into its top science properties, LiveScience and…
Q&A: Jeff Burkett, Sr. Director Ad Innovation & Product Strategy The Washington Post, on Ad Viewability
Q: Is Viewability ready to be used as a measurement of ad performance? A: Viewability of ad impressions is going to become a major strategic advantage for premium digital publishers….
Six New OPA Members Announced, Reflecting Changes in Digital Content Business
The Online Publishers Association (OPA), the only trade association that exclusively serves the diverse needs of digital content companies, today announces six new brands joining its elite membership of more than 55 publishers…
Meredith Builds its Multiplatform Strategy with Debut of Better Homes and Gardens on Connected TV
Meredith reaches 60% of millennial women adults across its platforms. That’s more than MTV or Netflix. And, just over a year into her tenure as Vice President, Video Production and…
About.com’s Data-driven Overhaul
About.com debuted a major redesign this week, which CRO Brian Colbert says was, “long overdue.” While the site holds the enviable number 15 spot on Comscore’s list of most trafficked…
IBM Plays Up Reusable Content
Although TV still prevails among media platforms, audience screen time is shifting as digital video becomes more prevalent. Ann Rubin, vice president of branded content and global creative at IBM,…
Evolving the Viewability Standard with Analytics
Back in October 1994, while we were at the movies watching Pulp Fiction and celebrating the illustrious career of Hall of Fame NY Giants’ Linebacker Lawrence Taylor, the very first…
Q&A: Catherine Salazar, Managing Partner, Practice Lead MEC, on Targeting Millennials
Q: How are you shaping advertising messages to get and hold attention of Millennials? A: We’re taking a two-fold approach of using insights and media execution to shape the messages…
Time is Money: Right-Sizing Content Strategy
One of the things that never ceases to amaze me is the continual evolution and innovation that happens in the digital content business. An area of particular interest is engagement…
Q&A: Andrew Hanelly, SVP of Strategy at McMURRY/TMG, on Marketing to Millennials
Q: How are you shaping advertising messages to get and hold the attention of Millennials? A: The first rule of advertising to Millennials is don’t try to advertise to Millennials….
Q&A: Samantha Minish, Director of Mobile Video Gannett Co., on Video Ad Innovation
Q: To drive success in video advertising, what is the most important thing to consider: A: Put the users first. If you build a product – and an ad experience…