Login
Login is restricted to DCN Publisher Members. If you are a DCN Member and don't have an account, register here.

Digital Content Next

Menu

InContext / An inside look at the business of digital content

Content All Stars: Making the Most of the Media/Marketer Partnership

July 17, 2014 | By Michelle Manafy, Editorial Director – DCN @michellemanafy
CAS Logo Header

The most successful brands and media companies have one big thing in common: They know their customers and treasure the on-going relationship they have with them. They also both understand the power of content to connect with customers and offer them genuine value by engaging their passions, interests and concerns. Without doubt, the best content experiences arise when media and marketing teams work together to share knowledge about their audiences, insights about what’s worked and what hasn’t and are clear about goals and what’s achievable.

Recognizing the power of media and marketing teams is what we’re doing at our first ever Content All Stars event, which will be held in NYC’s Conrad Hotel September 18th. We are bringing together the best and the brightest from brands such as Red Bull, IBM and Goldman Sachs who will join media brands that include ESPN, Comedy Central, Vox Meda and The New York Times to explore this dynamic relationship by highlighting campaigns and partnerships that have pushed creativity and technologies, showcase novel perspectives from people outside our industry and tackle some current issues around trust and transparency that our industry is grappling with. Some of what we’ll cover:

The most successful brands and media companies have one big thing in common: They know their customers and treasure the on-going relationship they have with them. They also both understand the power of content to connect with customers and offer them genuine value by engaging their passions, interests and concerns. Without doubt, the best content experiences arise when media and marketing teams work together to share knowledge about their audiences, insights about what’s worked and what hasn’t and are clear about goals and what’s achievable.

Content and Customer Conversations

One-way messaging is so last-century. Today, content is a conversation with consumers and has the power to create meaningful and lasting connections. At Content All Stars, you’ll hear from Ann Rubin, VP of Branded Content and Global Creative, about how IBM transformed its ad campaigns into a collaboration with customers and truly transformed its marketing.

Data Drives Insights and Action

Data: Everybody’s doing it. But there are few who can elegantly illustrate how first-party data can actually move product off the shelves. Content All Stars features two of the smartest people in data—Vikram Somaya, GM of Weather FX and Bib Ivins, Chief Data officer of Mindshare—who will discuss their collaboration on turning customer insights into tangible marketing success.

Engaging Audiences: Essential, but not Easy

Attracting audiences is a challenge that media companies have faced since the Gutenberg press. Now that the digital media world is moving past a pure numbers game and wants not only audiences at scale, but truly-engaged audiences, it has never been more important. At Content All Stars, Bloomberg, ESPN and Refinery29 will reveal how they are not only attracting audiences, but interacting with them to create valuable audience-engagement.

Social Strategies that Deliver

Social Media has just got to be more than a mad scramble for friends and followers. At Content All Stars we’ll hear from Allison Kingsley, the VP of Digital Development at Comedy Central about how she takes a strategically social approach. And Channel Flip Media’s Managing Director Clare Tavernier will discuss how she factors social into her engagement strategy to drive quantifiable results.

… And we aren’t done lining up speakers yet. If you have a suggestion, email Michelle Manafy. Learn more about our keynotes or request an invitation. Check back for program updates.

We look forward to seeing you at Content All Stars!

Print Friendly and PDF

Liked this article?

Subscribe to the InContext newsletter to get insights like this delivered to your inbox every week.