Search results for "AI"
Buying, renting videos by title is not making the leap to digital
“All-access” subscription services are displacing spending on individual movies. According to a study by GfK, the desire to seek out and purchase content purposefully is giving way to a subscription mindset in a digital world. With so much content now available at will via online and subscription video services, ownership and renting of individual titles is becoming increasingly rare.
DCN’s recommended reading: week of August 25, 2016
Our recommended reads from around the web: Mother Jones | This is What’s Missing from Journalism Right Now (11 min read) The Drum | Forbes CEO on offsetting declines in…
Twitter looks to live streaming to spur growth
Twitter has been dealing with sluggish user growth for some time. As such, over the last year, since it brought back Jack Dorsey as CEO, the company has been experimenting with various ways to solve this sticky problem. One idea has involved signing some high-profile live streaming deals—including the NFL, CBSN and Bloomberg—and streaming content directly on Twitter.
What news publishers’ risk in social distribution
Traffic from Facebook to some of the top news publishers declined at double-digit rates in the second quarter this year according to SimilarWeb’s quarterly web analytics report. SimilarWeb found that Facebook visits to some media companies were down by as much as 50% compared with first quarter metrics.
No comment: NPR joins the growing list of media companies shuttering comments
Given its moniker—that P does stand for public—it seems particularly significant that NPR has opted to cut comments from its site and instead focus its resources on social media as its means of engagement. As the company’s announcement points out, “NPR introduced public comments to its website eight years ago, when many of today’s most popular venues for digital interaction didn’t yet exist or were in their infancy.”
Here’s why NBC isn’t fretting over lower Olympics TV ratings
For so long, live sports were the one remaining chip that pay TV had to keep people from cutting the cord. But that chip is slowly losing its value, as Twitter scoops up more streaming sports, and ESPN considers launching its own streaming service. And for this year’s Olympics, NBC is letting more people see highlights on its NBC Sports app, while limiting live-streams to pay TV subscribers.
DCN’s recommended reading: week of August 18, 2016
Our recommended reads from around the web: Fortune | Facebook Makes It Clear That Advertisers Are More Important Than You Are (4 min read) Shoot | 4A’s Study Finds Discrimination…
Local publishers meet consumer expectations
Newspaper publishers appear certain that consumers still value local newspapers for their quality and trustworthy content. In fact, four in 10 publishers (40%) report overall confidence in the strength of the newspaper industry compared to other news sources according to the recently released 2016 HubCiti Publishers’ Confidence & Technology Report.
Time for marketers to up their emoji game
Giving your audience what they want, when and how they want it has become the first tenet of effective marketing. But your audience also increasingly craves experiences (even preferring it over discounts, coupons and cash)—a development that turns the pressure up on companies to spark emotive, creative and personal communications that strike a chord. It’s here that emojis—the fun smileys and pictographs that have become the fabric of how we engage and exchange across social networks and messaging—are bridging the gap, driving new levels of engagement delivered with a distinctly personal touch.
Step up your networking game: Make the most of events
As an ad sales executive, conferences are a “no-brainer” way to meet people and, while the Summer may be a bit quiet, this September kicks off event season in earnest so it’s time to think about making the most of your business travel. Whether you are attending a training event, participating as a vendor, sponsor or even if your company is hosting the event, there are always great opportunities to meet new prospects or enhance an existing relationship.
Diversity is the engine of growth
It’s now been two weeks since a top advertising executive sent a terrible message to the media industry on gender diversity declaring, “the [expletive] debate is all over.” He went on to suggest the lack of women in leadership roles was not a problem, pointing to other industries as much worse. While I might like to believe it’s true, I can’t emphasize enough how fundamentally flawed this perspective is.
DCN’s recommended reading: week of August 11, 2016
Our recommended reads from around the web: Bloomberg | Google and Facebook Killed Free Media (4 min read) INMA | Financial Times wants publishers to embrace cost-per-hour ad campaigns (4…