Search results for "AI"
Why mobile apps are important to a publisher’s digital strategy
Mobile usage now represents almost two out of every three digital media minutes as we continue to see more and more consumer usage shift from desktop to mobile. In all, time spent in digital media grew 53% over the past three years, attributed to the surge in usage of mobile apps (+111%) and of mobile web (+62%) reports comScore’s newly released 2016 U.S. Mobile App Report.
Legal and Legislative Committee Call
If you are a DCN publisher member, please be sure to log in or register to access a PDF of the webinar presentation. Legal and Legislative Committee Calls are webinars…
Legal and Legislative Committee Call
If you are a DCN publisher member, please be sure to log in or register after the webinar to access a PDF of the webinar presentation. Legal & Legislative Committee…
European consumers demand better online video advertising experiences
Nine out of 10 (92%) European consumers think that changes need to be made to current online video advertising in order to improve the viewer experience, according to a new survey of 4,000 consumers in the UK, France and Germany, which was commissioned by online video solutions provider, Brightcove Inc.
Spin this: We need to actually address the consumer need
Apple recently announced a fairly big change in their “Limit Ad Tracking” setting. Going forward, when a consumer activates the setting, the Identifier For Advertising (IDFA) will be set to 0. Thus, advertisers and ad tech companies would no longer be able to track that device across apps or websites and over time. While Apple asked companies to honor the “Limit Ad Tracking” setting before, it was hard (maybe impossible) to know whether companies actually complied. Now the setting has some teeth.
The four fundamental elements of getting digital – and the marketing mix – right
Marketers have steadily improved the integration of digital strategy into overall brand strategy, but still face lingering doubts on achieving the appropriate media mix. Research is crucial. Here’s a bold…
The deal with disclosure and the ethics of native advertising
When it comes to native advertising, publishers are walking a fine line between reader trust and new revenue streams. For much of the short history of native advertising, publishers and…
Why Google’s crackdown on mobile pop-ups might be a good thing
It’s a relief for consumers and a worry for publishers: Google is cracking down on interstitial ads on mobile websites, thereby forcing publishers to rethink and revamp their mobile advertising strategies. And while the rationale might be good for Google and the ecosystem, it is worrying that the tech giant has so much power to act unilaterally.
DCN’s recommended reading: week of September 1, 2016
Our recommended reads from around the web: Recode | Yes, Facebook is a media company (1 min read) AdExchanger | What’s The Matter With RTB? AppNexus’ Chief Economist Wants To…
Q&A: Ron Lamprecht on NBCUniversal’s Snapchat partnership
NBCUniversal recently made headlines after striking a content and advertising portfolio partnership with Snapchat. The partnership is part of a new digital content initiative to produce and distribute original shows for mobile and social platforms from NBCUniversal’s leading networks, franchises and personalities. Ron Lamprecht, EVP of Business Development and Digital Distribution in the Content Distribution Group, has been tapped to lead the company’s effort. Here, he offers a look inside the initiative.
Low Olympics ratings: What went wrong and what can we glean?
Everyone has been talking about the disappointing viewership of this year’s Olympics. Deadline reported that the Rio Olympics numbers had fallen 12% night-for-night from 2012. Additionally, the final Friday for Rio saw an audience drop of 19% from the comparable night of London 2012, which was also one of the lowest rated nights of that Olympics four years ago. Moreover, viewership among 18-to-49-year-old’s dropped by 25%. While the viewer shift to live-streaming is one factor, that’s still a big dip. So, what happened?
Survey finds newsrooms are monitoring metrics, not acting on them
Nearly all newsrooms monitor digital metrics, but many miss out on opportunities to learn from the data they collect, according to a new survey of news editors and directors by the Engaging News Project at The University of Texas at Austin. Overall, 87% of news organizations monitor website metrics like page views or unique visitors, according to the survey of 525 editors and directors from U.S. newspapers, television and radio stations and news websites.