Search results for "AI"
DCN Launches Premium Digital Advertising Marketplace, TrustX
TrustX is now live! CBS Interactive, Condé Nast, ESPN, Hearst and News Corp to anchor the cooperative of more than 25 magazine, TV, newspaper and native digital brands New York, NY—(September 26,…
DCN Launches Premium Digital Advertising Marketplace, TrustX
Digital Content Next has announced the creation of a cooperative digital advertising marketplace, TrustX, designed to address the industry’s trust, transparency and accountability challenges in digital advertising. This unique marketplace will be a subsidiary of DCN and will operate as a public benefit corporation (B Corp) for the sole purpose of creating a sustainable future for trusted advertising. Founding companies include DCN members CBS Interactive, Condé Nast, ESPN, Hearst and News Corp.
Facebook: When the fox guards the hen house
The Wall Street Journal reported that Facebook has been overestimating the time spent on its highly-lucrative video programming for two years. After reading it, we thought it would be relevant to share the transcript from a panel our CEO Jason Kint moderated on Wednesday at the Conference on Time and Attention in New York City. On the panel were three premium publishers and Facebook’s Head of Sales for North America, Erwin Castellano.
Slacking with Erin Bakst, Head of People Operations at Vox Media
Vox Media’s Erin Bakst, Head of People Operations, explains what her job title actually means, questions if office spaces need nap nooks and indoor slides, and reminds job hunters to never underestimate the cover letter.
Mid-roll ads take off in the video boom
When you look at what’s driving digital growth, the results are clear: Video ad spending is increasing by double-digital percentages, and will comprise 14.3% of all digital ad spending this year. Next year it’s projected to rise to 15.1%. And spending on mobile advertising, including mobile video, will grow by 45% this year to reach $45.95 billion. That’s more than half the amount projected for TV advertising (which eMarketer anticipates will reach $71.29 billion). Of course, these numbers only underscore what’s already obvious to the industry, which is that monetization from video is a must.
Public trust in media drops to an all-time low
Consumers’ trust in the media fell to its lowest point this year. Only 32% of consumers said that they have “a great deal” or “a fair amount” of trust in mass media versus 68% who stated “not very much” or “not at all” reports Gallup Poll Social Series: Governance. While Gallup has seen consumer confidence in media decline in the last 10 years, this year’s findings represent an 8% declined compared to a year ago. Gallup’s survey definition of mass media includes newspapers, television and radio.
DCN’s recommended reading: week of September 22, 2016
Some of the best media industry stories from around the web: AdExchanger | Y&R CEO David Sable Wants To Rethink Audience Targeting (4 min read) Digiday | WTF is going…
Most young adults pirate content and many don’t even know it’s wrong
Sixty-nine percent of young millennials use at least one method of piracy (download, stream or mobile). Even more alarming, however, is the finding that 24% of those surveyed believe that both downloading and streaming piracy are legal, according to the report Millennials at the Gate from creative advertising agency Anatomy Media, which looks at the streaming, piracy and ad blocking behaviors of young (18-24) adults.
Mobile internet advertising rising fast to eclipse desktop in 2017
Mobile isn’t just causing a sea change in consumer behavior by increasing our demand for formats and features that are easy and enjoyable to access on smartphones and tablets. Mobile is also causing a seismic shift in advertising spend allocation, a surprise trend documented in the Zenith Advertising Expenditure Forecast released earlier this month.
Getting the whole story on ad blocking
It’s hard to read about ad blocking without seeing just one side of a complicated story. On one side, web ads have a malware problem, and a fraud problem, and the long-running paradox of why the most targetable ad media are the least valuable and the most blocked. Web ads clearly need some serious help. For users, running a wide-open browser that leaks personal data and accepts risky scripts is not a realistic option.
Experimentation explodes the boundaries of powerful storytelling
There’s a whole lot of talk about content these days, but the bottom line is that great storytelling is what elevates mere information into the stuff of conversation, inspiration and maybe even viral sensation. The newest addition to the roster of DCN’s member’s-only gatherings—Powerful Storytelling—offered a morning filled with examples of just that. And while it was our first event to focus squarely on the more creative aspects of the business of content, it bore the hallmark of all of our events: DCN members provided candid insights into the strategies and creative process behind the content that people love.