Search results for "AI"
DCN’s recommended reading: week of October 13, 2016
Some of the best media industry stories from around the web: The Guardian | Where did the money go? Guardian buys its own ad inventory (3 min read) PageFair |…
“Nobody goes there anymore, it’s too crowded.”
One of Yogi Berra’s finest quotes. But the truth is that a crowd can signal a good time. If a whole lot of people showed up, there must be a good reason!…
Marketers weigh the pros and cons of programmatic
The programmatic display advertising marketplace in the U.S. will total $22 billion this year, up nearly 40% compared to 2015, According to eMarketer. Perhaps more importantly, these kinds of media buys will account for more than two thirds of the entire U.S. display marketplace.
DCN’s recommended reading: week of October 6, 2016
Some of the best media industry stories from around the web: Ad Age | Location Tracking and the Trouble With ‘Opting In’ (3 min read) The Wall Street Journal |…
Brands and agencies struggle with the pros and cons of walled garden advertising strategies
In what seems to be a timely intersection with the furor over rebates, fraud, and lack of transparency in the online advertising community, a recent survey conducted by Deloitte, Industry Index, and Flashtalking highlights the increasingly volatile but interdependent relationship between the biggest advertisers and walled platforms – namely, Google and Facebook. The report, “Confined by Garden Walls,” illustrates the disconnect between what clients want from their advertising platforms and what they can expect to get.”
Seeing the data for the trees: Overarching themes from Advertising Week
Advertising Week is the place where crucial conversations take place in real-time about the real challenges we’re presented with at this particular moment in digital. At this year’s event, it was clear that while more data is a huge opportunity, it is not without its complexities and challenges. This past week, our own struggles with data were echoed by leaders in the industry and solidified into some key themes.
Making metrics meaningful: Benchmarking engaged time
“What if we stopped focusing so much on traffic, and started focusing on experience?” I’m asked this question frequently. It’s a complex, divisive challenge for newsrooms, one I eagerly indulge. When any metric, the key is to set goals. What does success look like? But this prompts new questions: How do we stack up? Is this kind of engagement normal? Is it good? For us? For anyone?
Media companies’ Facebook relationship status: It’s complicated
The relationship between Facebook and the news media industry is increasingly complex, requires context, and has room for improvement, according to a new report released by the International News Media Association (INMA). The 79-page report, “The Facebook-Media Relationship Status: It’s Complicated,” offers an executive-level overview of how the social media giant intersects with news publishers as of late 2016.
Social media revenue trends register mix results
Top social media platforms registered strong revenue gains in Q2 2016, however, CPM increases varied according to the Salesforce Advertising Index Report for Q2 2016. Further, growth in mobile usage contributed to an overall increase in mobile’s share of revenue among social media platforms.
Video Ads On Premium Publishers’ Sites Yield 68% Higher Brand Lift
New findings build on comScore’s “The Halo Effect” independent research New York, NY—(September 27, 2016)—Digital Content Next (DCN) today released new findings it commissioned from comScore’s July 2016 research, “The…
Video Ads On Premium Publishers’ Sites Yield 68% Higher Brand Lift
New findings have been released as a follow up to comScore’s July 2016 research, “The Halo Effect”. The follow-up analysis of the original data found that video ads served on premium sites yielded 68% higher brand lift than video on non-premium sites and drove even higher brand lift when looking at sales funnel brand metrics. Overall, DCN sites outperformed non-DCN sites by 176%.
Publishers need automation, too
For years, publishers have been at the mercy of advertiser demands, who’ve forced the digital publishing industry to adapt to big changes that dramatically affect their bottom lines. Unfortunately, they’ve done so without the technology or automation to help make it happen (although header-bidding just may be the big exception to this). As a result, they’ve seen serious risks to their yield.