Search results for "AI"
FCC clamps down on tracking user data — but who really benefits?
The Federal Communication Commission (FCC) passed new limits recently that require ISPs and broadband carriers to ensure opt-in consent from customers before tracking their data. Civil liberties and privacy advocates herald the decision as an important step for U.S. privacy, as it gives consumers more leverage over their personal information on the Internet.
DCN’s recommended reading: week of November 3, 2016
Here are some of the best media stories our team has read so far this week: Recode | Platforms like Facebook’s Instant Articles and Google AMP are making it harder,…
Six things we now know about native advertising
It has been a few years that native advertising is being actively placed in the market. With the year-end approaching, it’s a good time to take stock of what we now know. MediaRadar has been tracking native ads and studying how native is bought and sold. Best practices have begun to emerge and here are some of their key findings.
The growing economy of web scraping
Web scraping is a technique that allows people to easily extract large amounts of information from around the web – for legal and illegal uses. Distil Networks’ 2016 Economics of Web Scraping Report notes that bots, which make up approximately 46% of web traffic, often conduct the web scraping at a faster rate than humans. The Report found about two percent of online revenue is lost to web scraping.
Inside the mobile-first, digital always strategy at The Dallas Morning News
Peggy Anne Salz, analyst at MobileGroove, catches up with Chris Williams, Digital Strategist & Senior Director of Digital Portfolio at The Dallas Morning News. They discuss the organization-wide rethink that has allowed the company to revamp its mobile apps, reimagine its brand and recharge advertising by harnessing mobile audience context.
Publishers find their voice on Amazon Echo
It doesn’t seem like it was all that long ago that printing was the only option for publishers. Then came the web, podcasts and apps—and an ever-proliferating number of new ways to deliver content—one of the latest of which is Echo, the voice-driven device from Amazon. You might be thinking that broadcasting on the Echo wouldn’t be a fit for many traditional publications. But the fact is just about everyone is looking for the next big delivery platform and many big names have already started exploring the Echo.
Programmatic versus publisher-direct online ad buying: What do the data say?
Anyone’s who’s been buying digital advertising for more than a minute has been faced with the daunting question from marketing and non-marketing executives alike: “So, how much of this advertising is actually legit, anyhow?” The industry has been hounded by issues relating to viewability, engagement, and outright fraud for the past couple of years, and the general business press regularly covers the subject matter.
Will PlayStation bring VR to the masses?
In a word, no. In the short term, Sony’s new Playstation VR headset will dominate sales in the console-based headset market, but this group is comprised of early adopters in a closed market. While significant, the gaming market is too small to be called a mass market, and PSVR sales to early adopters doesn’t even assure that VR will become a killer app in gaming. Overall, VR is in the early stages, and still seeking killer apps that can drive true mass-market adoption.
DCN’s recommended reading: week of October 20, 2016
Here are some of the best media stories our team has read so far this week: Digiday | ‘We’ve created a monster’: Publishers vent ad tech frustrations (5 min read)…
Discovery, Lerers consolidation yields an enviable audience but bears risk
It’s hard to survive on your own as a digital media startup—even if you have 2.4 billion monthly video views. That was the conclusion of NowThis (with those big view numbers), Thrillist and The Dodo, which combined with Discovery Communications’ Seeker and SourceFeed Studios to create a new holding company, Group Nine Media. Discovery poured in $100 million for a 35% stake and the chance to take a majority stake over time. But not everything may be rosy with this kind of roll-up.
Forrester Wave report dives deep into the marketing analytics market
Marketers are spending more than ever on the digital channel, and there are a plethora of vendors competing to ostensibly help these marketers spend their budgets more efficiently. Thus, as the saying goes, “If you aren’t confused, you aren’t paying attention”. But it’s the job of analysts like Forrester Research to help their clients sort through marketplace complexities and make smart decisions to help their organizations succeed. And with this goal in mind, the firm recently published “The Forrester Wave: Marketing Measurement & Optimization Solutions, Q4 2016.”
The Weather Company’s JOURNEYfx location-based ads see the bigger picture
Geo-targeted advertising is not new, but The Weather Company has always taken its own unique path due to its ability to collect a raft of highly-specific, location-related information. Add into that a parent company, IBM, with a focus on cognitive computing and it comes as no surprise that Weather’s latest entrant into the digital ad market, JOURNEYfx, goes well beyond location to offer a smarter kind of targeting.