Search results for "AI"
Survey reveals how marketing pros make data-based decisions
Marketing has become a data-driven function and its success hinges on whether marketing managers can reliably measure the effectiveness of their marketing initiatives. The key to achieving this lies in our ability to analyze diverse datasets so we can make informed decisions based on quantifiable information. Success among today’s marketing pros means improving the bottom line and deepening customer relationships, while keeping teams in tune with an evolving marketplace.
Trump and the Game of Thrones Effect: Why the election polls got it wrong
On election day morning, according to the majority of pollsters, Hillary Clinton seemed to have it in the bag. Nate Silver, predicted Clinton at a 71% win. A Clinton win…
Media winners and losers post-election
Donald Trump’s ascent to president-elect of the United States was a complete shock — that is, according to mainstream media experts and journalists, many of whom initially considered his campaign a joke. Now, just as Americans are divided, the media is even more polarized, with journalists forced into a moment of self-reflection as they gear up to cover the new administration. Let’s take a moment to consider how the media business fared during the campaign and election cycle.
DCN’s recommended reading: week of November 17, 2016
Here are some of the best media stories our team has read so far this week: Recode | Facebook says it miscalculated more metrics, but it’s telling advertisers not to…
In-stream and Sidekick are preferred mobile ad formats
Each year the mobile ad industry introduces new creative formats. These formats, both new and old, play an important role in the user’s experience and impact advertising effectiveness. To understand each ad format effect, Kargo, a mobile advertising platform, partnered with MediaScience, a neuroscience research firm, to analyze consumers’ responses to four mobile ad formats through their eye movements, biometric responses and attitudinal changes.
Interstitial ads shown to alienate, not engage
Over 50 years later and the wisdom of Herbert Marshall McLuhan, the Canadian professor and philosopher who famously observed in 1964 that “the medium is the message,” continues to strike a chord, underlining the inextricable link between the mechanics of how companies deliver their message and the influence these messages have on customer behavior and brand perception.
Be prepared for the weather to impact the holiday shopping season
The National Retail Federation (NRF) has issued a sunny forecast for Holiday Sales, within the months of November and December. They are calling for a 3.4% increase in brick-and-mortar sales and a 10.3% increase in online holiday sales. Of course, savvy retailers and those who work with them – as advertisers, partners, distributors, etc. – will also be watching our forecasts as will their potential customers.
DCN’s recommended reading: week of November 10, 2016
Here are some of the best media stories our team has read so far this week: Politico | How Trump Took Over the Media By Fighting It (16 min read)…
How the new FCC privacy rules can work for our industry
In late October, the Federal Communications Commission (FCC) approved sweeping new privacy rules, which require Internet Service Providers (ISPs) to obtain affirmative opt-in consent before collecting and using sensitive consumer data. Importantly, sensitive data was defined broadly by the FCC to include financial and health data, geolocation, social security numbers and—for the first time—browsing history and app usage data. ISPs would need to offer consumers a way to opt-out of the collection and use of non-sensitive data. With Donald Trump’s election, a Republican-led FCC is likely to withdraw or significantly alter these privacy rules. So, where do we go from here?
Mobile now accounts for almost half of all digital ad revenue
Digital advertising revenue increased to $32.7 billion in the first half of 2016, increasing 19% from the same time period a year ago, according to the Interactive Advertising Bureau’s Internet Advertising Revenue Report. The shift to mobile advertising was a key driver in the increase of digital ad spend. In fact, mobile advertising revenue totaled $1.6 billion, a 178% increase from the same period in 2015. Mobile advertising now account for 47% of all online ad revenues for the first half of 2016, up from 30% the prior year whereas desktop video ads remained the same at 13% of total revenue.
Three key takeaways from the media leaders at Folio’s C-Summit
As part of its annual show October 31-November 2, Folio hosted a one day C-Summit. The invitation-only event focused on top strategic imperatives for magazine media organizations. Led by Hanley Wood CEO Peter Goldstone, the day provided an intimate conversation between panelists and attendees. Here are three key takeaways from the discussion.
A voice-enabled journalism primer
As we start communicating with smart devices such as Amazon’s Echo and Google Home, how will this technology impact news audiences? How will news consumers be able to use voice commands to access stories on demand? In 1899, The Associated Press used Guglielmo Marconi’s wireless telegraph to cover the America’s Cup yacht race in New Jersey, the first news transmission test of what would later be called “radio.” Today, the media industry is once again enabling the exploration of audio news – this time in a new field: voice-activated technologies.