Search results for "AI"
Legal and Legislative Committee Call
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Fake news fools most of the people most of the time
American adults are fooled by fake news headlines approximately 75% of the time. Those inclined to turn to Facebook for news are more likely to think fake news headlines are correct than those using other platforms, according to a survey conducted by Ipsos Public Affairs for BuzzFeed News. Consumers find it difficult to filter out fake news headlines without the necessary background information filled-in, particularly in social media channels.
What it’s really like to produce a weekly virtual reality show at USA TODAY
Creating a weekly news program is a lot of work no matter what format it takes—but when you throw virtual reality into the mix, everything gets exponentially more complicated. Back in October, USA TODAY NETWORK announced VRtually There which it calls “the first branded news experience presented in virtual reality.” Keira Nothaft, director of innovation, says VR offers “an immersive way to bring the news to people in their homes in a very personal, interactive way.” But it shouldn’t come as a big surprise that she also says that “Creating VR or 360 news is a laborious process.”
Media climate change is real. Are you ready?
Without a doubt, fact checking and fake news are a couple of the topics that dominated the media mindset in the final months of 2016. But as we head into the New Year—and a drastically different political landscape—it is a good time to take a clear-eyed look at what lies ahead. So, here’s my “forecast” for 2017.
Condé Nast looks ahead, with a focus on the future of digital
Changes are afoot at two well-known Condé Nast brands. In November, the iconic publishing brand announced that Teen Vogue would be going (almost) all-digital. Then, on December 1, Self followed suit. The changes seem to confirm what many of us already think: Digital is mainstream, while print is becoming more and more niche. But there is even more behind this transition toward a new content and distribution strategy that will transform them into “digital, video and socially-led” brands.
Ad-spending growth will slow in 2017
In the wake of this year’s U.S. presidential election, it’s difficult to place a whole lot of confidence in data of any kind (regardless of which side of the political aisle you reside on). Fortunately for us digital marketers, one or two percentage points don’t often have monumental effects on our campaigns. As an emerging channel, digital – warts and all – is still more effective than its offline counterparts, even considering its weakness when it comes to reporting and performance data.
Everyone talks about audience engagement. But what does it really mean?
In this year’s Reuters Institute Digital News Project report, “Journalism, Media and Technology Predictions 2016,” Author Nic Newman said that this will be the year of audience engagement—with more than…
What you need to know about digital video advertising in 7 charts
Okay, let’s start off with an obvious—but critical—fact: Just about everybody’s watching digital video. According to comScore, almost every demographic watches some form of digital video each month. That said, it is clear from the comScore chart that there are segments that are consuming more than others.
Stamping out fake news will take collaboration by platforms and publishers
Since Donald J. Trump became president-elect of the United States, attention on “fake news,” its role during the U.S. election, its contribution to social media echo chambers (and subsequently, our understanding of reality) has taken America by storm. By one professor’s estimate, at least 120 fake news sites exist. Apparently, fake news entrepreneurs can earn anywhere from $10,000 a month, to $3,000 a day.
DCN’s recommended reading: week of December 1, 2016
Here are some of the best media stories our team has read so far this week: Vanity Fair | Washington Post Editor Marty Baron Has A Message To Journalists In…
Publishers can’t afford to chase the revenue dragon without keeping an eye out for real data danger
In October, The Guardian’s Chief Revenue Officer revealed that numerous ad tech providers in the ad supply chain were extracting up to 70% of advertisers’ money without quantifying the value to the brand. Yes, this revenue loss situation is eye opening, but it’s not the only activity affecting publishers’ bottom line. Protecting data assets is critical for maintaining and maximizing revenue. Inability to control digital audience data within the supply chain is a catalyst for revenue loss.
Mobile marketing is huge. But how are marketers supposed to make it work?
In the wake of this year’s U.S. presidential election, it’s admittedly difficult to place a whole lot of confidence in data of any kind (regardless of which side of the political aisle you reside on). Fortunately for us digital marketers, one or two percentage points don’t often have monumental effects on our campaigns. As an emerging channel, digital – warts and all – is still more effective than its offline counterparts, even considering its weakness when it comes to reporting and performance data.