Search results for "AI"
It’s time for journalists to regrow trust
In 1972, a couple of intrepid Washington Post journalists stumbled onto a story about a break-in at Democratic National Committee Headquarters. These two young men had no idea they had unearthed one of the greatest political scandals of the 20th century, one that would eventually take down a president. All they knew was that they pulled a string and didn’t let go until the truth came tumbling out. Somewhere along the way, journalism lost its way.
Q3 ranks highest quarter ever for digital advertising, but who’s making money?
Advertisers spent a total of $17.5 billion dollars in digital media in 3Q 2016, a 20% increase compared to same time-period last year and a 4.3% increase over the prior quarter. This is the highest third quarter for digital advertising spending on record according to the latest Internet Advertising Revenue Report. But the big question is: Which media players are capturing these digital ad dollars?
Legal and Legislative Committee Call
If you are a DCN publisher member, please be sure to log in or register to access a PDF of the webinar presentation. Legal and Legislative Committee Calls are webinars…
Removing the friction from content access to ignite engagement at Forbes
According to Lewis D’Vorkin, the company’s Chief Product Officer, Forbes is pursuing a comprehensive strategy to meet consumer demand for snackable and relatable content delivered how, when and where they want it. Peggy Anne Salz—mobile analyst and Content Marketing Strategist at MobileGroove—catches up with D’Vorkin to discuss how the company is reinventing the mobile app user experience with the help of new technology that removes friction, increases engagement and opens up additional opportunities for monetization.
The banner ad won’t die – and three other predictions for 2017
The sell-side of the advertising industry is always evolving – and 2016 saw major changes for publishers that will influence their business in the New Year. Matt Gillis, senior vice president, publisher platforms at AOL offers insights into the four trends that he sees as vital for the year to come.
Top content marketing trends for 2017
Content marketing continues to mature and is now used by over 85% of all marketers (B2B and B2C). But with that maturity comes the hard realization that reaching meaningful results—for…
Three key advertising trends for 2017
The ad ecosystem continues to evolve at a breakneck pace. This velocity can be challenging for publishers who are trying to keep-up with the latest innovations. So, what will 2017…
People are watching more video on mobile, but not on the go
The Streaming Video Alliance (SVA) examines the role of the smartphone in the transition of television viewing experience in its study The Mobile Video: Exposed. According to their research, consumers are using…
DCN’s recommended reading: week of December 15, 2016
Our picks of the must-read stories from around the web: AdAge | Facebook Reveals New Advertiser Number Flaws (2 min) Politico | Donald Trump’s Real Threat to the Press (11 min) The New York…
Top 6 trends for publishers in 2017
It’s been a topsy-turvy year for publishers in 2016, with big pushes into video, native advertising and even VR. But the end of the year saw the rise of Donald Trump, and questions about the power of social media and filter bubbles, along with the upside of a “Trump bump” in paid subscriptions and donations at the New York Times, ProPublica and other places. With 2016 soon coming to a close, let’s look ahead to how the biggest trends of the past year will influence the digital media business in the year ahead.
Navigating the customer journey labyrinth
Few topics are as pervasive in marketing circles these days as those related to the “customer journey.” According to a new ebook from IBM, nearly 80% of consumers feel the average brand doesn’t understand them as individuals, so it is clear that CMOs are right to be focused on initial engagement. Given the myriad variables involved in the customer journey planning and optimization process, it’s easy to get off-track.