Search results for "AI"
DCN’s Distributed Content Revenue Benchmark Report
As many of our members know, recently Digital Content Next undertook a members-only study on the revenue impact of distributing content on social platforms. The 30-page private study was released last week to the 17 participating member companies. However, excerpts of the report have since been leaked to the press (see below) so we’ve now made an abridged version available to all DCN members.
Today’s challenges offer an opportunity to rebuild trust in digital media
With trust in mass media at a record low, publishers look to 2017 as an opportunity to distinguish quality journalism from the fake news landscape and bot traffic of big tech platforms. CEOs, editors and digital leaders today recognize both the opportunities and the challenges in 2017. Reuters Institute surveyed 143 senior publishing executives in 24 countries to recognize current business sentiment, uncover trends and identify new developments in the digital marketplace. Interestingly, Reuters found that more than two-thirds (70%) of executives believe fake news offers them a chance to strengthened their brands. More than half (56%) say that Facebook Messenger will be an “important/very important” part of their offsite initiatives this year (53% for WhatsApp and 49% for Snapchat). And at the same time, just under half (46%) of these same respondents are more worried today than a year ago, about the role of offsite platforms.
How trust drives success—takeaways from the 2017 DCN Next: Summit
It’s a brave new world. As the media companies experiment with quickly-advancing technology amid the duopoly of Google and Facebook, tight competition antiquates the notion that only “content is king.” In the meantime, according to the 2017 Edelman Trust Barometer, consumer faith in four pillars — NGOs, business, media and government — fell since last year, with the trust in press falling the most. But challenge also presents opportunity.
The power of focus: building a strong niche publishing business
The media industry is in a time of great transition, in part due to the proliferation of digital publications and the growth and popularity of social platforms. While industry consolidation might threaten the independence of some publications, there is also an unprecedented opportunity for publishers to communicate their unique perspective to underserved, targeted audiences. With this in mind—and with the help of funding from the Knight Foundation—Digital Content Next worked with Ascolese Associates on the research report Niche Publishers: How to Create Sustainable Business Models in a Digital Marketplace, released January 18. This niche publisher research examines how 11 digital publications each capture a unique space, attract audiences, and monetize those audiences.
TrustX, DCN’S Premium Digital Advertising Marketplace, Adds CRO; Guardian US and Viacom Sign On
Nearly 30 magazine, TV, newspaper and native digital brands on board including ESPN, Hearst, CBS Interactive, Condé Nast and News Corp New Orleans, LA—(January 19, 2017)—Digital Content Next (DCN), the only…
Digital Content Next Sets 2017 Agenda, Adds To Executive Committee
Trade association will continue to lead on the value of premium and trust in digital media industry in next year NEW ORLEANS, LA – (January 19, 2017) – Digital Content Next (DCN), the only…
Is it good business for your native ads to comply with FTC guidelines?
It’s been a little over a year since the FTC published guidelines for native advertising. In just 12 months this has led to a significant shift in how native or sponsored content has been implemented. In our original analysis, MediaRadar discovered that in year 2015 75% of publishers hosted native campaigns without any mention of the content being advertising. With the FTC’s guidelines in place however, that number has dropped substantially. Over January we’ve re-run our analysis. Now just 5% of publishers fail to mark native content at all. This is a significant shift in accountability and transparency.
Viewability measure standards a good step, but issues go beyond measurement
If a mobile ad is displayed, but not viewed by a human or simply not rendered properly, does the advertiser pay? The answer is yes, but two top advertising trade…
4 Signs of life for Twitter
Many people consider Twitter to be on death’s door, almost flatlining and barely breathing. But, in the words of one Monty Python character: “I’m not dead!” Well, at least not yet. So why am I confident that 2017 will breathe some new life into Twitter? Let me count the ways.
6 Recommendations for a better digital experience
If there is one thing we learned from the digital marketplace in 2016, it’s that consumers want a better digital experience with less intrusive advertising. This year media brands and marketers need to actively reconnect with the consumer. With this in mind, Kantar Millward Brown analyzed current marketplace trends to provide six media and digital recommendations for 2017.
The Big 10: Media executives call out the industry’s biggest challenges
While it is appealing to start off a New Year with rosy predictions, it is also important to take a clear-eyed look at the road (and roadblocks) ahead. We asked a few of our members what they see as the biggest challenges the digital media industry faces today. Here’s what a dozen leaders at ten diverse media companies see as the biggest challenge in the year to come.
DCN’s must reads: week of January 5, 2017
Our picks of the must-read stories from around the web: Financial Times | Adtech funding drops in face of Facebook-Google duopoly (3 min read) The New York Times | Advertising’s…