Search results for "AI"
What 2016’s most engaging content teaches us
From the U.S. election and Brexit to the summer Olympics; from terrorism to the deaths of David Bowie and Prince, 2016 was filled with stories that 2016 captured our attention. But everyone wants to know what type of content captured the most engagement. It is heartening to see that it was quality journalism from well-established media outlets, not fake news, that people engaged with most.
Speculation over Spectacles: Snap’s IPO and its mixed value for publishers
Snap wants to raise at least $3 billion in its IPO, but it has yet to turn a profit, which raises speculation about its expensive offering. Closer inspection on the company’s revenue sources, losses, competition and stagnating growth rates shows that despite the attention, the company might present challenges to investors — and publishers who are investing time and money in the platform.
Programmatic native: a nascent and growing category
For many advertisers, programmatic native feels like the Holy Grail. It brings the transactional efficiency, audience targeting and scale of programmatic to in-feed native units that match the look and feel of a publisher’s content. Additionally, publishers benefit by simplifying native ad sales, with instant access to demand sources through programmatic exchanges. However, with so much promise, what does the market look like today?
The Washington Post is focused on video. Here’s why
In an era where many publications are contracting, The Washington Post is expanding, particularly in the group charged with producing and hosting web videos. To understand why, we spoke with the Post’s Micah Gelman Senior Editor, Director of Editorial Video.
Media companies lured by the promise of subscription revenue
Media companies are in the midst of a massive shift in revenue strategies from one primarily focused on advertising to one that is more diversified. Without a doubt, subscriptions are highly attractive, given that they guarantee a steady stream of income that is far less volatile than the digital ad market. Ads probably aren’t going away anytime soon, but media outlets are looking for new ways to monetize beyond the traditional ad, and subscriptions offer one way to do that.
DCN’s must reads: week of February 2, 2017
Here are some of the best media industry stories our team has read so far this week: The New York Times | In Race Against Fake News, Google and Facebook…
FTC recommendations for cross-device tracking
In the simplest terms, cross-device tracking occurs when platforms, publishers, and ad tech companies trace consumer activity across connected devices. The Federal Trade Commission (FTC) recently released the Cross-Device Tracking: An FTC Staff Report, providing usage guidance and recommendations for this relatively new tracking method.
Understanding why people uninstall your app
Mobile has become the primary vehicle for expanding audience reach, eclipsing desktop browsing and TV viewing as the preferred on-ramp to explore the world of information and content at our fingertips. But mobile apps are where the real consumer engagement happens – provided companies and marketers add real value. However, in addition to knowing what prompts people to download, it is essential to understand why they uninstall more than 3 of every 10 apps globally.
1st, 2nd, and 3rd-party data walk Into a bar…
Learning more about your audience is key to any successful data-driven advertising campaign, and using data – whether it be 1st, 2nd or 3rd party – is an important driver in making that happen. But not all data is created equal. When you are managing an advertising campaign, it is important to know the differences between each type of data and how you can leverage each to fit your business needs and goals.
Could in-image ads be an answer to ad blockers?
With little consumer tolerance for interruptions, these days, advertisers aren’t just focused on creating and disseminating their ads across various channels. This is simply not enough, considering the demand for viewability and engagement vis-à-vis their ads.
DCN’s must reads: week of January 26, 2017
Here are some of the best media stories our team has read so far this week: The Washington Post | The traditional way of reporting on a president is dead….
Facebook shifts focus from live-streaming video to long-form
Although Facebook paid millions to the likes of the New York Times and BuzzFeed to live stream a certain number of videos — a $50 million investment altogether — publishers now say Facebook is talking to them less about live video and more about premium quality content. While the one-year contracts haven’t yet ended, and there’s no official word from Facebook about them, it appears that they may have been a short term strategy for the platform. It also turns out many publishers aren’t interested in renewing these one-year Facebook Live contracts either.