Search results for "AI"
ESPN takes a wide view of digital video, including its new SportsCenter shorts
ESPN is a network with a rich history of delivering sports news in a variety of entertaining and fun ways, but the network is not content to rest on that reputation. Recognizing the need to continuously evolve, ESPN recently made substantive changes to the way it delivers video and other content across its various properties. They recently broke new ground by creating a dedicated team that produces digital video shorts, which can appear anywhere in the ESPN content ecosystem.
Neurological research proves it: Context affects advertising effectiveness
The effectiveness of advertising depends, to some degree, on the content that surrounds it. In other words, content context has a direct impact on the way advertising is received. A new research study, “Why premium editorial content” from Teads, a native video advertising marketplace, analyzes why premium editorial content creates more impactful environment.
We need to solve digital advertising’s quality control problem now
An explosive investigation in The Times of London found advertising from reputable brands like Mercedes-Benz, Jaguar and the NGO Marie Curie running on YouTube videos promoting extremism and pornographic content. So, by extension, those companies were helping to fund pro-Nazi, ISIS and other terrorist propaganda. Despite YouTube’s investment in software to weed out such content, its continued existence — coupled with the advertising that appears on it — shines a harsh light on advertising’s poor quality control. It’s clear that attaining actual solutions to this problem requires much more soul-searching within the entire industry, and a change in current operations.
DCN’s must reads: week of February 23, 2017
Here are some of the best media stories our team has read so far this week: Stratechery | Manifestos and Monopolies (12 min read) theMediaBriefing | The fatal flaw in…
Let your content be the consumer’s guide on the path to discovery
Once upon a time, the world was a simpler place for marketers. Not that many years ago, a 30-second television commercial would more-or-less tell consumers exactly what they were going to buy the next morning. The brand would describe a problem and present an immediate solution that consumers would then rush to purchase. But the age of a short, predictable consumer journey has come to an end. Today, the consumer knows almost as much about the product and the brand as the company. They come to purchase prepared with an arsenal of facts and figures to ensure they are making the right decision.
DCN’s must reads: week of February 16, 2017
Here are some of the best media stories our team has read so far this week: Stratechery | Snap’s Apple Strategy (13 min read) Humane Tech | Tech and the…
Ad blocking: No, we haven’t won.
About a year ago, Josh Benton of Harvard’s Nieman Journalism Lab asked me how concerned I was about ad blocking on a scale of 1-10. I answered “eight or nine.” And one year later, the situation has not improved: As of today it’s still a nine. In the spirit of transparency, I thought the time was right to look at where we are in terms of ad blocking, if for no other reason than I don’t want my silence on the topic to suggest that the issue is less dire than it was during the flurry of discussion around it in 2015.
Digital ad fraud: What’s a CMO to do?
Digital ad fraud: What’s a CMO to do?
A recent report from White Ops estimates that a Russian bot operation — dubbed Methbot because of references to ‘meth’ in its code — is netting up to $5 million per day for its owners in fraudulent online advertising. Considering that this is just one, albeit huge, operation, and that White Ops readily acknowledges that the operation could be netting far more dollars, it’s easy to work the math and arrive at the conclusion that online ad fraud is a multi-billion dollar global ad industry.
DCN Special Webinar: EU’s General Data Protection Regulation (GDPR)
We are pleased to announce that DCN will host a webinar on Tuesday, February 21 at 11:30 AM EST regarding the EU’s General Data Protection Regulation (GDPR), which is set…
Legal and Legislative Committee Call
If you are a DCN publisher member, please be sure to log in or register to access a PDF of the webinar presentation. Legal and Legislative Committee Calls are webinars…
Online consumers know the source of news about half the time
In today’s digital environment, there are multiple consumer pathways to access digital news. Online news consumers are almost equally as likely to get their news directly from a news website (36%) as they are from postings on social media (35%) reports Pew Research Center, in association with the John S. and James L. Knight Foundation in their study, “How Americans encounter, recall and act upon digital news.” Online consumers are aware of the news sources they consume. In fact, over half of respondents (56%) could provide a name of the digital news source if the followed a link to the story. The links come from social media; news organizations’ emails, texts and alerts; or the emails and texts of friends or family.