Search results for "AI"
A numbers game: Audience and measurement dominate publishers’ social distribution strategy
Today’s myriad content delivery channels and platforms pose formidable challenges in terms of content strategy. Building an audience and understanding the value of that audience tops the list of issues for many publishers. That’s where social strategy and audience development come into play.
DCN’s must reads: week of March 16, 2017
Here are some of the best media stories our team has read so far this week: World Wide Web Foundation | Three challenges for the web, according to its inventor…
Young consumers may stumble onto news, but they know what they trust when they see it
New patters of content consumption are emerging from the way teens and young adults access news. It’s not surprising that both smartphones and social media usage play a large role here. According to the James L. Knight Foundation’s new research, young consumers don’t follow the news as much as it follows them. In fact, young adults often happen upon news content by accident and then share it on social media and messaging apps.
Gen Z: Marketing to the post-linear digital consumer
After playing catch-up to evolve their approach to reach Millennials, marketers must move quickly to connect with Generation Z. This generation, born between 1997 and 2011, is estimated to count 2 billion members globally. Gen Z will present unique challenges to marketers, adding to the already difficult slate of changes that a rapidly evolving digital marketing environment is presenting.
Why publishers and advertisers need to get native advertising right
Native advertising has come a long way from its debut in the digital marketing environment, when the lines between advertising and editorial were blurry at best. But a new study from the cloud-based intelligence platform MediaRadar, “Leaders and Lessons in Native Advertising,” found that 37% of publishers still aren’t complying with the Federal Trade Commission’s rules on disclosure for native advertising.
Media brands with superfans most likely to succeed with digital subscriptions
There is a lot of healthy debate around the optimal types of brands and level of scale required to succeed in this transformation. Everyone wants to know what the best offering is and what types of content are best suited to capture subscription revenue. One variable not discussed as deeply is the value of passion. And it is a critical factor in your odds for success.
DCN’s must reads: week of March 9, 2017
Here are some of the best media stories our team has read so far this week: Advertising Age | P&G’s Pritchard Blasts Objections to His Digital Demands as ‘Head Fakes’…
How publishers’ engagement on social platforms has evolved
These days, most digital publishers participate in some form of distributed content. Social strategy provides publishers with an opportunity to grow referrals, reach new audiences and engage readers. In the new report, “What we’ve learnt from three years of social data,” NewsWhip used its social analytics to identify what works best on social platforms by specifically looking at the best way toward long-term development.
App marketing shifts from installs to engagement
More apps mean more competition for users. This dynamic is driving user acquisition costs into the stratosphere. Companies have a choice: They can pay higher prices to acquire app users, or they can invest more effort in retaining high-value customers. Reams of recent research reveal a seismic shift to the latter as more app marketers sharpen their focus on approaches that emphasize “quality over quantity.”
Can machine learning detect “fake news” ?
Fake news is nothing new. The Roman Emperor Augustus led a campaign of misinformation against Mark Antony, a rival politician and general. The KGB used disinformation throughout the Cold War to enhance its political standing. Today fake news continues to serve as a political tool around the world, and new technologies are enabling individuals to propagate that fake news at unprecedented rates. One of those new developments, artificial intelligence, can help journalists build a consistent fake news detector, but AI can also empower others to disseminate and even create new forms of misinformation.
DCN’s must reads: week of March 2, 2017
Here are some of the best media stories our team has read so far this week: BOKonAds | Data is fallout, not oil (16 min read) The Dr. Oz Show…
Press freedom—and friction—feed democracy
Freedom of the press around the world declined in 2016 for the 12th year in a row, according to Freedom House. Between reporters being jailed as enemies of the state and news organizations being shut down completely, journalism today faces a very hostile environment. Our current president’s tweet that the press is “the enemy of the American people” only introduces more turmoil for journalists and emboldens dictators around the world. His claim also couldn’t be further from the truth.