Search results for "AI"
The fake, the faux, the facts, the future
Robert Thomson Chief Executive of News Corp gave a talk at the Asia Society at the Hong Kong Center on March 29, 2017. As Thomson put it, his talk could have been called “The Fake, The Faux, The Facts, The Future … The Flawed, the Fallible, the Fictitious and, it seems, the Fraudulent.” Needless to say, he covers significant ground on the key issues faced by our industry today. Here are some of the highlights of his talk, followed by the full text.
A “Publisher’s Survival Guide” for the platform era
We all know that we’re in the midst of an ever-changing media environment where threats to our business models are everywhere. The bad news for the industry is that Google and Facebook are a glaring duopoly, digital ad revenue models are under attack, and other revenue streams haven’t materialized at scale. Believe it or not, there’s hope on the horizon.
DCN’s must reads: week of March 30, 2017
Here are some of the best media stories our team has read so far this week: The Guardian | Are we finally reacting to the disruptive supremacy of Facebook and…
The ad tech forest is falling. Here’s why
Over the past few years, marketers and publishers have become increasingly concerned they can’t see through the forest of ad tech. But there is no doubt that the trees have started to fall and the forest has begun to thin. As you probably know, I’m a firm believer in the open and competitive internet. One of its great advantages is an environment in which innovation and disruption can spawn seedlings of new ideas and opportunities without great barriers.
As content consumption evolves, so must media and marketing strategies
Streaming continues to grow as social media and over-the-top services appeal to more consumers, especially to Millennials and Gen Z audiences. Cable and satellite subscriptions remain steady at 74% of US Households. Clearly, consumer media habits are shifting significantly. To better understand these changes, Deloitte’s Digital Democracy Survey offers insight into the multi-generational view of consumer technology, media, and telecom trends.
What if publishers could see the revenue value of their content in real-time?
More content is being produced and consumed than ever before. However, one of the biggest obstacles to success for publishers today is the inability to fully understand the value of…
DCN’s must reads: week of March 23, 2017
Here are some of the best media stories our team has read so far this week: Stratechery | Ad Agencies and Accountability (13 min read) FT | YouTube controversy shakes…
Media alliances take on the Google-Facebook duopoly
The Google-Facebook digital advertising duopoly seems like a fait accompli at this point. So too is the lack of revenue that publishers get from them. So it’s not surprising that publishers keep trying to team up to take on the online tech giants. The question is whether these efforts will amount to much more than throwing rocks at a Google bus.
Understanding the impact of mobile multitasking
The mobile device is the command center for the hyper-connected consumer. Increasingly, it provides the point of access to the Internet of Things (loT). Today’s publishers and brands need to understand cross-device usage and identify the best pathway to attract and engage the hyper-connected consumer. In order to identify the appropriate channels and marketing opportunities, Verto Analytics analyzed cross-device usage in their research report, “Multitasking and Mobile Apps: New Ways to Measure Consumer Behavior.” Here are some key takeaways to consider.
A closer look at the boards of U.S. media companies
Media companies of all stripes – newspapers, video game makers, TV networks, etc. – are working furiously to navigate the choppy digital transformation waters successfully. At their helm are boards of directors tasked with steering these corporations through safely and prosperously. For the first time, executive recruiter Spencer Stuart recently published the U.S. Media Board Index 2016, a study analyzing the latest data and trends in board composition, board practices and director compensation for 50 U.S. media companies.
Do people choose the news? Recent evidence says yes.
There is a broad spectrum of news out there, ranging from well-balanced, high quality content to alternative facts. However, many have expressed concern that the media may not be covering key issues fairly. That, of course, begs the question: Whose version of the story is true?